A Personality for Business
legal acumen serves notini well in industry
Sonus Networks was in the throes of an accounting nightmare
three years ago when Albert A. Notini ’83 became president
and COO. The Chelmsford provider of voice-over-Internet
Protocol (voIP) applications and services, was facing audits and
lawsuits over questionable financial reporting practices. Investors
were jittery, and share prices were down.
Notini, forty-nine, already on the Sonus board of directors,
assumed responsibility for marketing, sales, finance, legal, engineering,
and manufacturing operations. He implemented new
internal guidelines to make the company compliant with Sarbanes-
Oxley regulations, added an employee ethics-training program,
and beefed up the finance and accounting staff.
In the 1990s, when Notini was a senior partner at Hale and
Dorr (now WilmerHale), he wouldn’t have predicted he would
end up in the corner office of a telecommunications company,
leading the charge from circuit-based to data-based “packet”
technology. As he himself asks, sitting in the company’s headquarters
in a quiet office park, “Why is a lawyer doing this?”
The answer is simple, he says. “A foundation in law gives you
very solid analytic reasoning skills. When you use those skills
in the real world, they create opportunities for you to do any
number of things.”
As Notini moved through his career—from Hale and Dorr to
general counsel and senior vice president at Wang Laboratories
to Manufacturers’ Services director and CFO—he noticed that
many of the investment bankers and business executives were
lawyers, that people trained as lawyers were playing a full set of
roles around the table.
“Lawyers know how to think through what other people are
nervous about,” says Notini. “We are trained to break down
problems into component parts, think about how to bring
pieces together, come with a pathway through, and then start
driving it. That’s the way you run a case, whether it’s a piece of
litigation or a corporate deal.”
The seeds of Notini’s business acumen were planted early,
when he worked in the family company, A. H. Notini, a wholesale
distributor in Lowell. But law was his passion, and he went
on to BC Law School, where he was editor of Boston College
Law Review.
Notini specialized in commercial and bankruptcy reorganization
at Hale and Dorr and in that capacity counseled Wang after
it declared bankruptcy in 1992. He then was hired by Wang and
found he enjoyed “getting my hand on the wheel” of a very
large company.
Notini encourages other attorneys to think outside conventional
professional pathways. “Consider being the player in
the drama; leading the company; leading the transactions;
driving change in creating value; pooling capital, people; segmenting
markets and creating something that wasn’t there
before,” says Notini.
“As a lawyer you find ways to limit and avoid risk; as a business
executive, you take risks, and that transition is an important
one,” he explains. “I take risks for a living as opposed to
managing risks. But I also still manage risks to make good solid
business decisions in a more pro-active way.” He adds that the
ability to present an argument on your feet effectively is rare in
the business world.
Notini sits back in his chair in the conference room where,
just recently, representatives from Germany, Japan, and France
visited. He’s off for a trip soon to visit Sonus operations in
London, Rome, Tokyo, and India. He has so many frequent
flyer miles he’s stopped counting. But in the end, he says, his
priorities lie in New England, in the Concord home he shares
with his wife Barbara and their two teenage children. He loves
the eighteenth century landscape and homes as well as the
region’s economic diversity. But, he says, pausing, “I don’t like
the weather.”
—Cynthia Ann Atoji
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