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Carroll School of Management

Daniel P. Amos

Chairman and Chief Executive, Aflac, Inc.

Excerpt from remarks to Boston College’s Chief Executives’ Club of Boston

November 29, 2012

TAKEAWAY: Growth of Aflac’s name recognition

But if you go back to the name recognition, prior to the new millennium—our name recognition—nine out of ten people did not know our name. But all of that changed in 2000, when we started the Aflac duck campaign, and today, nine out of ten people do know our name. I hope you’ve enjoyed some of the antics over the years. We’ve now had 55 different duck commercials.