Carroll School of Management

Linda Court Salisbury, PhD

assistant profressor, marketing department

Linda Salisbury

Professor Salisbury received her PhD from the Ross School of Business at the University of Michigan, her MS and MBA from Rensselaer Polytechnic Institute, and her BS from the University at Albany. Before joining the BC faculty, she taught at the University of Michigan and Xavier University in Cincinnati, Ohio. Prior to receiving her PhD, she worked in the consumer products, automotive, and management consulting industries.

Her general research interests are in consumer decision-making, with a primary focus on temporal aspects of consumer expectations, preference, and choice. She has examined phenomena such as choice diversification, preference uncertainty, customer satisfaction, and debt repayment behavior. Her research has appeared or is forthcoming in the Journal of Consumer Research, the Journal of Marketing Research, and Marketing Science.

Professor Salisbury currently teaches the Marketing Principles and Services Marketing courses in the undergraduate program, and Services Marketing in the MBA program.


Carroll School of Management
Marketing Department
Fulton Hall 441
140 Commonwealth Avenue
Chestnut Hill, MA 02467
linda.salisbury.1@bc.edu
phone: 617-552-3142
website: http://www2.bc.edu/linda-salisbury/