Ashutosh Patil, PhD
assistant professor - marketing department
Professor Patil received a BS in Mechanical Engineering from the College of Engineering, Pune, which is affiliated with the University of Pune (India), and an MBA from the Haas School at UC Berkeley. He earned his PhD in Marketing at Georgia Tech’s College of Management, and joined the Marketing group at Boston College’s Carroll School in the Fall of 2010.
His research focus is two pronged. One of these is an interest in research methodology. Specifically, he studies the level of artifacts caused due to common methods when using surveys. He also conducts methodological research in identifying the influence of effect size and other relevant variables in the researcher’s ability to detect moderating effects in multiple regression. The second prong is centered on looking into how people self regulate their behavior and how distinct regulatory foci lead to differences in price acceptance and persuasion.
Professor Patil has over a decade of industry experience. He has worked primarily at Silicon Valley based software product firms, initially as a software programmer and later as a product and project manager.
Professor Patil teaching interests are in the areas of marketing research and marketing data analysis. He currently teaches the core marketing research course.
Carroll School of Management
Fulton Hall 426D
140 Commonwealth Avenue
Chestnut Hill, MA 02467