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Carroll School of Management

Bradford Hudson

associate professor of the practice, assistant chairperson - marketing department

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Fulton Hall 445
617.552.0420
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Expertise/Research Interests

­­Bradford (Brad) Hudson is an Associate Professor of the Practice and Assistant Chair of the Marketing Department in the Carroll School of Management at Boston College. He currently teaches the introductory course for all undergraduates (MK021 Marketing Principles) and the capstone course for marketing majors during their senior year (MK256 Applied Marketing Management).

Topics of interest include brands and brand management, consumer culture, heritage marketing, luxury marketing, services marketing, food and hospitality marketing, and economic and business history. He has been published in peer-reviewed academic journals such as European Journal of Marketing, Corporate Communications, Cornell Hospitality Quarterly, and Journal of Hospitality & Tourism Research. He has also been quoted in numerous popular media sources including CNBC, Financial Times, Fox News, USA Today, and Washington Post.

Brad holds a Ph.D. in business history from the University Professors interdisciplinary honors program at Boston University. He also holds a master’s degree in services marketing from the School of Hotel Administration at Cornell University (including coursework at the Johnson Graduate School of Management), a bachelor’s degree in political science from the University of Pennsylvania (including coursework at the Wharton School), and an executive education certificate in strategy from Harvard Business School.

Before joining the Carroll School, he was a member of the faculty at Boston University for more than a decade. There he held concurrent appointments as Associate Professor of the Practice of Marketing in the School of Hospitality Administration, and Lecturer in Marketing in the Graduate School of Management.

Prior to his academic career, Brad served in a variety of consulting and managerial positions. As President of Hudson Consulting and as a Senior Consultant with The TQM Group, he provided advice on strategy and marketing to senior executives of multinational firms. His clients included AT&T, Cadbury Schweppes, Cunard, Harley-Davidson, and Nestlé. He is former Chief Executive Officer of Bay Tower Incorporated, which was ranked among the 100 largest independent restaurant companies in the United States. He is also former Chief Executive Officer of Brandpoint.com, which developed an acclaimed consumer Internet navigation portal.

Brad continues to provide formal and informal advice to clients and colleagues at companies in a variety of industries. He recently delivered executive education sessions for marketing executives at the Gillette division of Procter & Gamble, and for members of the Historic Hotels of America marketing organization. He is also a board member of Privateer International, which produces and distributes Privateer Rum.

Brad is a former Fulbright Scholar to Canada, where he held the Fulbright Visiting Research Chair in Sustainable Commerce at the University of Guelph. He has received the Certificate of Excellence from Emerald Management Reviews, for the practical implications of his academic publications. He was nominated for the university-wide Metcalf Award for Teaching Excellence during his final year at Boston University. He is listed in Who’s Who in America (Marquis).