Dr. Audrey Azoulay is a visiting assistant professor of Marketing at Boston College’s Carroll School of Management. Professor Azoulay’s research focuses on Brand Management, Communication and Luxury Marketing. She has developed a scale to measure brand personality and has shown how brand personality should be used in corporate brand communications. She is also researching the behavior of luxury goods consumers.

Prior academic experience includes teaching at HEC Paris and Seattle University. She has also been a visiting scholar at Kellogg School of Management (Northwestern University), and a Research Associate at Harvard Business School. Industry experience includes L’Oreal, Polo Ralph Lauren, Louis Vuitton, and advertising agencies.

Professor Azoulay earned a BA and an MA from La Sorbonne (Université Paris I, Panthéon-Sorbonne), and a PhD in Marketing from HEC Paris.

Carroll School of Management
Department of marketing
Fulton Hall 454C
140 Commonwealth Avenue
Chestnut Hill, MA 02467
azoulayc@bc.edu
phone: 617-552-1872