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Carroll School of Management

Audrey Azoulay

visiting assistant professor - marketing department

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Fulton Hall 454C
617.552.1872
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EDUCATION
Ph.D., HEC Paris.
M.A., B.A., La Sorbonne (Université Paris I, Panthéon-Sorbonne)

EXPERTISE/RESEARCH INTERESTS
Professor Audrey Azoulay is a visiting assistant professor of marketing at Boston College’s Carroll School of Management. Professor Azoulay’s research focuses on brand management, communication and luxury marketing. She has developed a scale to measure brand personality and has shown how brand personality should be used in corporate brand communications. She is also researching the behavior of luxury goods consumers.

Prior academic experience includes teaching at HEC Paris and Seattle University. She has also been a visiting scholar at Kellogg School of Management (Northwestern University), and a research associate at Harvard Business School. Her industry experience includes L’Oreal, Polo Ralph Lauren, Louis Vuitton, and advertising agencies.