Selected Recent Books and Articles in Leading Scholarly Journals
S. Adam Brasel (2010). “Embedded Promotions in Online Services: How Goal Relevance Ambiguity Shapes Response and Affect,” Journal of Experimental Psychology: Applied, 16(3), 263-260.
S. Adam Brasel (2010). “Adding Promotions to Online Services: How Goal Relevance Ambiguity Shapes Consumer Response,” Journal of Experimental Psychology, 16(3), pp. 263-280.
Katherine N. Lemon (2010). “Setting the Agenda for the Future of Service Research,” Journal of Service Research, 13(1), 3.
Arch G. Woodside (2010). “Brand–Consumer Storytelling Theory and Research,” Psychology & Marketing / Wiley, 26(6), 531-540.
Arch G. Woodside (2010). “The Impact of External Forces on Cartel Network Dynamics,” Industrial Marketing Management / Elsevier, 39(3), 202-212.
Pierre Berthon, Victoria L. Crittenden, Philip DesAutels, and Leyland Pitt (2010). “Get the Most out of Green IT,” Industrial Management, September/October, pp. 14-18.
Pierre Berthon, Leyland Pitt, Wade Halvorson, Michael Ewing, and Victoria L. Crittenden (2010). “Advocating Avatars: The Salesperson in Second Life,” Journal of Personal Selling & Sales Management, 30 (3), pp. 195-208.
Victoria L. Crittenden and Kate Klepper (2010). “Social Media and the BSchool,” BizEd, May-June, pp. 72-73.
Victoria L. Crittenden and William F. Crittenden (2010). “Strategic Management in Emerging Economies: A Research Agenda,” Organizations and Markets in Emerging Economies, 1 (1), pp. 9-23.
Victoria L. Crittenden, Robert A. Peterson, and Gerald Albaum (2010). “Technology and Business-to-Consumer Selling: Contemplating Research and Practice,” Journal of Personal Selling & Sales Management, 30 (2), pp. 101-107.
Victoria L. Crittenden (2010). “Brand Growth Strategy,” in Wiley International Encyclopedia of Marketing, Eds., Robert A. Peterson and Roger Kerin, John Wiley & Sons, 2010.
Jenny van Doorn, Katherine N. Lemon, Vikas Mittal, Stephan Nass, Doreén Pick, Peter Pirner, Peter Verhoef (2010). “Customer Engagement Behavior: Theoretical Foundations and Research Directions,” Journal of Service Research, 13 (August), 253-266.
Christy Ashley, Stephanie Noble, Naveen Donthu and Katherine N. Lemon (2010). “Why Customers Won’t Relate: Understanding the Key Obstacles to Customer Engagement Behaviors,” Journal of Business Research, 64 (July), 749-756.
Priya Raghubir, John Roberts, Katherine N. Lemon and Russell S. Winer (2010). “Why, When, and How Should the Effect of Marketing on the Community Be Measured? A Stakeholder Perspective for Corporate Social Responsibility Metrics,” Journal of Public Policy in Marketing, 29 (1), 66-77.
Katherine N. Lemon (2010). “From The Editor: State of the Journal,” Editorial in Journal of Service Research, 13 (November), 359-361.
Linda Court Salisbury and Fred M. Feinberg (2010). “Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement and Experimental Test,” Marketing Science, 29(1), 1-17.
Linda Court Salisbury and Fred M. Feinberg (2010). “Temporal Stochastic Inflation in Choice-Based Research,” Marketing Science, 29(1) 32-39.
Glenn B. Voss, Andrea Godfrey, and Kathleen Seiders (2010). “How Complementarity and Substitution Alter the Customer Satisfaction-Repurchase Link,” Journal of Marketing, 74 (November), 111-127.
Leonard L. Berry, Ruth N. Bolton, Cheryl H. Bridges, Jeffrey Meyer, A. Parasuraman, and Kathleen Seiders (2010). “Opportunities for Innovation in the Delivery of Retail Interactive Services,” Journal of Interactive Marketing, 24, 2 (May), 155-167.
Glenn B. Voss, Andrea Godfrey, and Kathleen Seiders (2010). “Do Satisfied Customers Always Buy More? The Roles of Satiation and Habituation in Customer Repurchase,” Marketing Science Institute Working Paper, 10-101. Marketing Science Institute: Cambridge, MA. 85-106.
Arch G. Woodside (2010). Case Study Research: Theory, Methods and Applications, London: Emerald Publishing.
Arch G. Woodside (Ed.) (2010). Tourism-Marketing Performance Metrics and Usefulness Auditing of Destination Websites, Advances in Culture, Tourism and Hospitality Research, Volume 4, Bingley, UK: Emerald.
Arch G. Woodside (Ed.) (2010). Organizational Culture, Business-to-Business Relationships, and Interfirm Networks, Advances in Business Marketing & Purchasing, Volume 16, Bingley, UK: Emerald.
Drew Martin and Arch G. Woodside (2010). “Gestalt Modeling of International Tourism Behavior: Advancing Grounded Theory following Etic Interpreting of Stories Japanese tell about Their Visits to the United States,” Psychology & Marketing, 28 (10), 98-110.
Drew Martin and Arch G. Woodside (2010). “Acculturation Marketing Theory and Practice: Content Evidence from Longitudinal Research on Foreign Actors’ Role Assimilation in Japanese Television Advertising,” in M. Gueldry’s Languages Mean Business: Integrating Languages and Cultures in/for the Professions (pp. 189-212), New York: Mellen Press.
Arch G. Woodside (2010). “Bridging the Chasm between Survey and Case Study Research: Methods for Achieving Generalization, Accuracy, and Complexity,” Industrial Marketing Management, 39, 64-75.
Carol M. Megehee and Arch G. Woodside (2010). “Creating Visual Narrative Art for Decoding Stories that Consumers and Brands Tell,” Psychology & Marketing, 27 (6), 603-622.
Arch G. Woodside (2010). “Storytelling Theory and Practice in Consumer Psychology,” Psychology & Marketing, 27 (6), 531-540.
Arch G. Woodside (2010). “Key Success and Failure Paths in Fashion Marketing Strategies,” Journal of Global Fashion Marketing, 1 (1), 1-12.
Arch G. Woodside, Wen-Hsiang Lai, Kyung Hoon Kim, and Deuk Keyo Jung (2010). “Interpreting Bounded Rationality in Business and Industrial Marketing Contexts,” Journal of the Global Academy of Marketing Science, 3 (1), 49-61.
Gergana Y. Nenkov and Kelly Haws (2010). “Is Looking Before You Leap Always Good? Future Consequence Elaboration and Self-Control,” in Advances in Consumer Research, Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN: Association for Consumer Research.
Gergana Y. Nenkov, Deborah J. MacInnis, and Maureen Morrin (2010). “Differentiating the Psychological Impact of Threats to Hope and Hopefulness on Retirement Savings,” in Advances in Consumer Research, Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Vol. 37, Duluth, MN: Association for Consumer Research.
Gerald E. Smith and Arch G. Woodside (2010). “Pricing Theory and Practice in Managing Business-to-Business Brands,” in Mark Glynn and Arch G. Woodside, Business-To-Business Brand Management, London: Emerald Press.
Gerald E. Smith and Sajeev Varki (2010). “How Do Consumers Form Perceptions of Economic Value? An Exploratory Study,” in M.K. Brady (ed.). Marketing Theory and Applications, Proceedings of the AMA Winter Educators Conference, Volume 21, February 19-22, 2010, American Marketing Association, abstract only.