Bradford Hudson, senior lecturer and assistant chairperson of marketing, and a co-author used pioneering sociologist George Herbert Mead’s theory about the role of the past in human behavior to explain why and how corporate heritage brands appeal to consumers in their paper “Corporate Heritage Brands: Mead's Theory of the Past,” which was published in Corporate Communications: An International Journal.
Jeffrey Ringuest, associate dean of graduate programs, spoke with MetroMBA about CSOM’s strengths, such as its high job placement in marketing and data analytics as well as finance and accounting.
Gregory L. Stoller, an adjunct lecturer in operations management, wrote in the Boston Business Journal about how globalization encourages innovation, improves customer service, and expands markets.
Carroll Capital features news about and notes from the Carroll School.
Thursday, December 5
Fulton Honors Common
1:00 - 3:00 p.m.
Wednesday, January 8
Center for Corporate Citizenship presents: "Profile of the Practice"
Webinar - registration required