Elfriede Fürsich, Ph.D.
affiliated faculty - communication department
Elfriede Fürsich specializes in issues of media globalization, journalism, popular culture, and mobility. She has investigated discourses on globalization in a variety of media ranging from travel programs and business journalism to music reviews and African Internet sites.
She also wrote an expert report on “Media and the Representations of Others” for the UNESCO World Report “Investing in Cultural Diversity and Intercultural Dialogue” (2010). Her current research explores the creation of a participatory public sphere under the conditions of media digitalization and global mobility.
In 2005, she was a Visiting Fellow at the University of Hyderabad, India. She currently is a Visiting Professor at Universität Hamburg.
Selected Recent Publications
Fürsich, Elfriede (2012). Lifestyle Journalism as Popular Journalism: Strategies for Evaluating its Public Role in the Era of Globalization. Journalism Practice. 6(1),12-25.
Fürsich, Elfriede (2010). Media and the Representation of Others. International Social Science Journal, 61/no.199, 113-130.
Fürsich, Elfriede (2009). Media and Cultural Diversity. Background Report for the UNESCO World Report “Investing in Cultural Diversity and Intercultural Dialogue.”
Fürsich, Elfriede (2009). In Defense of Textual Analysis: Restoring a Challenged Method for Journalism and Media Studies. Journalism Studies, 10, 238-252.
Fürsich, Elfriede, and Shrikhande, Seema (2007). Development Broadcasting in India and Beyond: Redefining an Old Mandate in an Age of Media Globalization. Journal of Broadcasting & Electronic Media, 51, 110-128.
Fürsich, Elfriede (2003). Between Credibility and Commodification: Nonfiction Entertainment as a Global Media Genre. International Journal of Cultural Studies, 6 (2), 131-153.
Fürsich, Elfriede (2002). Nation, Capitalism, Myth: Covering News of Economic Globalization. Journalism & Mass Communication Quarterly, 79(2), 353-373.
Fürsich, Elfriede and Robins, Melinda (2002). Africa.com: The Self-Representation of Sub-Saharan Nations on the World Wide Web. Critical Studies in Media Communication, 19(2), 190-211.
Fürsich, Elfriede (2002). Packaging Culture: The Potential and Limitations of Travel Journalism on Global Television. Communication Quarterly, 50(2), 203-225.
Fürsich, Elfriede (2002). How Can Global Journalists Represent ‘The Other’? A Critical Assessment of the Cultural Studies Concept for Journalistic Practice. Journalism, 3(1), 57-84.
Fürsich, Elfriede and Kavoori, Anandam P. (2001). Mapping a Critical Framework for the Study of Travel Journalism. International Journal of Cultural Studies, 4(2), June, 149-171.