Professor: Donald Fishman, A.B. Minnesota, A.M., Ph.D. Northwestern.
ADCO 500201 Public Relations
Public Relations is a vital and versatile communication tool. This course explores the techniques and media used to influence special publics, including the news media. It reviews the principles and practices of on-line communications, how electronic media differ from traditional media, reaching new audiences, advantages and limitations. Students study examples of public relations campaigns and design their own. Focuses on non-profit public relations, corporate problems and the relationship between management strategies and promotional objectives.
Fall, Sat 9–3:30, Oct 25–Dec 13, Professor Fishman
FULTON HALL 245