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Woods College of Advancing Studies

Marketing

2013-2014

Professors: Nicholas Nugent, A.B., M.B.A. South Florida, Ph.D. Florida State.


BM 16801  International Marketing
BM16801 Syllabus
Course explores marketing strategies in developed and emerging international markets. It examines the similarities and differences in marketing functions with respect to cultural, economic, ethical, political and social dimensions. Looks at the opportunities and challenges facing access to new markets, the availability of resources, supplies and innovative ideas.
Spring, Thurs 6:30–9, Jan 16–May 8, Professor Nugent