Professors: Nicholas Nugent, A.B., M.B.A. South Florida, Ph.D. Florida State.
BM 16801 International Marketing
Course explores marketing strategies in developed and emerging international markets. It examines the similarities and differences in marketing functions with respect to cultural, economic, ethical, political and social dimensions. Looks at the opportunities and challenges facing access to new markets, the availability of resources, supplies and innovative ideas.
Spring, Thurs 6:30–9, Jan 16–May 8, Professor Nugent