CO 30001 Advanced Advertising
CO30001 Weekly Schedule
Prerequisite: CO 235 or equivalent
Course examines the procedures and applications of the advertising planning process from an agency perspective. Topics include market research, media planning, advertising and creative strategy for traditional and electronic markets, competitive positioning and how each influences the effectiveness of a campaign. Class includes guest speakers.
Spring, Mon 6:30–9, Jan 13–May 5, Professor Clarke