Professors: James Rowean, A.B. Boston College, A.M. Michigan State.
CO 23505 Principles of Advertising
Course focuses on the principal areas relevant to planning, implementing and evaluating advertising and promotional activities in traditional and electronic markets. Explores the selection and use of campaign themes and media, evaluating advertisements, controlling expenditures, client-agency
relationships and the impact of consumer behavior patterns. Guest speakers from the advertising profession.
Fall, Mon 6:30–9, Sept 9–Dec 16, Professor Rowean
CO 30001 Advanced Advertising
Prerequisite: CO 235 or equivalent
Course examines the procedures and applications of the advertising planning process from an agency perspective. Topics include market research, media planning, advertising and creative strategy for traditional and electronic markets, competitive positioning and how each influences the effectiveness of a campaign. Class includes guest speakers.
Spring, Mon 6:30–9, Jan 13–May 5, Professor TBD