Professors: John Dunne, A.B. Muhlenberg, M.Ed. Seton Hall.
CO 30001 Advanced Advertising
Prerequisite: CO 235 or equivalent
Course examines the procedures and applications of the advertising planning process from an agency perspective. Topics include market research, media planning, advertising and creative strategy for traditional and electronic markets, competitive positioning and how each influences the effectiveness of a campaign. Class includes guest speakers.
Spring, Mon 6:30–9, Jan 14–May 6, Professor Dunne