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Woods College of Advancing Studies

Advertising

FALL 2014

Professors: Patricia Clarke, B.A. Boston College, M.B.A. Babson

ADCO 2235  Advertising
ADCO223501 Syllabus - Prof. Clarke

This course explores advertising as an institution in society, both as a marketing tool and as a communication process. Designed as a comprehensive view of the subject, the course includes such topics as advertising history, regulation, communication theory and practice, the role of advertising in the marketing mix, the organization of the advertising agency, marketing/advertising research, and the creative uses of various advertising media. Students will monitor advertising in various media, assess strategy, and participate in the formulation of an advertising campaign plan..
ADCO223501 Fall, Mon 6:30–9, Sept 8–Dec 15, Patricia Clarke
STOKES HALL 115S
ADCO223502 Fall, Tues 6:30–9, Sept 2–Dec 9, Patricia Clarke
STOKES HALL 117S