SUMMER 2012 ELECTIVES

AD 70001  Research:  Methods and Data
AD70001 Syllabus
Recommended as the first course, it examines the logic of research design and explores how data are approached, collected and analyzed in an interactive information age. Practical applications across disciplines introduce both the electronic and traditional tools and techniques necessary to interpret and utilize findings. Case studies and presentations prepare students to analyze, evaluate and challenge specific applications and to suggest alternative interpretations.
Summer, Mon & Wed, 6:45-8:45, May 14-June 20,
Tuition $2058, Professor Kwasi Sarkodie-Mensah

AD 72401  New Organizer: Consultant/Power Broker
AD72401 Syllabus
Every productive member of any organization consults. Sometimes an organization wants a specific problem “fixed;” other times information and expertise is needed; at times personal problems need resolution. Competitive organizations, departments and individuals will ask for assistance. A consultant needs a full compendium of skills: the theory, professional skill building and specific tools. Applies theory to concrete situations, presents practical solutions.
Summer, Tues & Thurs, 6:45–8:45, May 15–June 21,
Tuition $2058, Professor Loretta Butehorn

AD 77501  American Corporations/Global Business: The World in an Age of Terror and Economic Crisis
AD77501 Syllabus
Global business has been shaken by anti-globalization movements, the new era of terror, climate change, and a deep economic crisis. Course explores the causes of the 2008 global crisis, the economic and political forces explaining the severity of our financial meltdown, and policy solutions. We examine US and global business and the meaning of globalization in the new climate. Focuses on how corporations can develop strategies that help to create new jobs, alleviate poverty, climate change, and bolster peace. We will look at how ideas of socially responsible business in the US may help in a global context and what their limit is.
Summer, Mon & Wed, 6:45–8:45, June 25–Aug 1,
Tuition $2058, Professor Charles Derber

AD 77701  Evolution of Successful Marketing Activities
AD77701 Syllabus
A practical overview of the role and potential of marketing. Developing a market strategy to reach new and evolving markets depends on understanding emerging communication activities and styles, the accurate identification of needs, and expertise in generating and converting inquiries. Creative development of the marketing mix utilizing traditional and interactive components. Historic and future marketing theories explored.
Summer, Tues & Thurs, 6:45–8:45, June 26–Aug 2,
Tuition $2058, Professor Lynda Cutrell

AD 78201  Law and Society
AD78201 Syllabus
Radical changes in the basic social fabric that dictate how people live, interact, communicate and work with one another create new demands for a legal system obligated to interpret and establish law. Examines emerging challenges to freedom of expression, public and private communication: cyberspace, bullying, the disparity of access to resources, family protection, national security and individual rights, and different ways of representing justice. It also explores how the balance of emotion and reason in our idea of justice “shifts” over time, corporate responsibility/irresponsibility, new definition of guilt and innocence, what is just/unjust social behavior, can citizens depend on the legal system, what holds society together.
Summer, Tues & Thurs, 6:45–8:45, May 15–June 21,
Tuition $2058, Professor Menno

AD 78301  Sustainability:  Science of Survival
AD78301 Syllabus
Dynamic and innovative scientific advances, and the rediscovery of traditional farming and energy practices are transforming the ways in which we meet basic human needs as well as how we preserve and renew the planet’s life support systems. Course examines essence of sustainability theory and application, agricultural and food production principles and practices, how production impacts local, regional, and global health status, economies and environments, and how sustainable practices benefit poor and wealthy nations. Topics include: climate and global environments, trends in organic and local food sources, food crops versus fuel crops and access to safe water. Examines selected strategies and initiatives that promote a sustainable global community.
Summer, Mon & Wed, 6:45–8:45, May 14–June 20
Tuition $2058, Professor Joanne Burke

AD 78401 Persuasion:  Power and Influence in Media Age
AD78401 Syllabus
How do some people just seem to make things happen; how do they influence others, promote a change in mindset or direction? Persuasion influences decision making. Course looks at the social, cultural and organizational aspects of persuasion; analyzes how the media influences attitudes and audiences, language and images. Students examine the reasoning, tools and techniques driving advertising, organizational practices, political campaigns and social movements and explore the influence and impact of social media.
Summer, Tues & Thurs, 6:45-8:45, June 26-Aug 2,
Tution $2058, Lecturer Rita Rosenthal , A.M.