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Marketing

The information on this page provides a brief description of the process involved in marketing an innovation.  Marketing is the next step in the process following invention reporting.  Additional resources including forms and links related to innovation marketing are available in the sidebar.

overview

  1. A market analysis completed by Office for Technology Transfer and Licensing (OTTL) six months after initial disclosure determines the preliminary value of an invention and the resulting commercialization strategy based on:
    1. market size, market share, and associated risks or barriers

  2. Reliance on an inventor’s contribution to the commercialization effort is necessary for success:
    1. Expertise and knowledge
    2. Commercial market application of invention
    3. Identify and establish solid working relationships with prospective licensees
    4. Assess prospective licensing candidates
    5. Advertise an invention through publications and presentations
      • Arrangement can be made with the Boston College Office of News and Public Affairs for press releases to coincide with publications.
      • Some journals (e.g., Nature, Science, PNAS) have a commentary or news and views section that interprets the implications of the articles appearing in that edition, which can produce inquiries about work.
    6. Within nine months after initial disclosure, OTTL creates a non-confidential description of an invention with commercial potential that is made available to potential licensees (see Available Technologies).
    7. If marketing is successful, OTTL then negotiates agreements on behalf of the university with external groups (see Licensing Agreements).