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BC Carroll School Marketing Prof. Receives Honorary Degree from University of Montreal


CHESTNUT HILL, Mass. (5-31-13) -- Carroll School of Management Professor of Marketing Arch G. Woodside, an internationally noted figure in his field, has been awarded an honorary doctorate from the University of Montreal, at the recommendation of HEC Montréal, its independent affiliated business school and the oldest school of management in Canada. The degree was presented on May 31 during the university's convocation ceremony. (The degree citation can be found, in French, here.)

Arch Woodside
Arch G. Woodside

Others receiving honorary degrees at the ceremony will be musician-songwriter Luc Plamondon and entomologist Alain Dejean.

"This year, the University of Montreal honors three creative visionaries who always preceded the change," said University of Montreal rector Guy Breton. "Each is a mentor in a seminal field of our civilization: art, science and commerce."

Woodside is the editor of the prestigious Journal of Business Research, one of the top three scholarly journals in citation impact in the field of marketing globally. He is the author of Case Study Research: Theory, Methods and Practice (Emerald Publishing, 2010) and the author, co-author or editor of nearly 50 monographs and textbooks, as well as some 250 articles in scholarly journals. His areas of expertise include marketing, psychology, business and industrial marketing, and tourism.

He is a Fellow of the Royal Society of Canada, the American Psychological Association, the Association for Psychological Science, the Society for Marketing Advances, the International Academy for the Study of Tourism and the Global Innovation and Knowledge Academy. He is the co-founder of the symposium on advertising and consumer psychology organized annually by the Society of Consumer Psychology.

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