Marketing Sources at Boston College
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Marketing strategy; direct selling; ethics and corruption; nonprofit organizations. Co-author of the book Strategic Marketing Management Cases. She has published in leading management practitioner journals such as Business Strategy Review, Sloan Management Review, and Business Horizons and in leading academic journals such as Journal of Business Research, Psychology & Marketing, Industrial Marketing Management, Journal of Strategic Marketing, International Journal of Production Economics, and Journal of Managerial Issues. Courses have included: "International Marketing" and "Marketing Principles."
Customer service; customer relations; customer equity; customer asset management; customer-based marketing strategy. Credit card debt repayment. Editor of the Journal of Service Research.
Retailing, marketing, service convenience, services marketing, food marketing. Her research has been published in Journal of Marketing and Journal of Retailing, among others. Seiders has been quoted in the New York Times, USA Today, Los Angeles Times, Economist, Women's Wear Daily, and the Boston Globe, among other outlets. She has been a guest on BBC Radio, National Public Radio's Marketplace and All Things Considered, CBS This Morning, CBS 60 Minutes, and CNBC news.
Pricing and product management; marketing communication strategies, advertising; brands and branding; consumer behavior; value-based marketing, pricing, and communication strategy. He has consulted and lectured broadly in professional forums in North America and Europe, with clients such as Kimberly-Clark, Wyeth, Thermo Electron, Givaudan, AT&T, Lucent, Sprint, Armstrong World Industries, Kraft General Foods, Hewlett Packard, J. M. Huber, Steelcase, among others. He has held marketing management positions with General Mills, Arthur D. Little, Inc., DRI-McGraw Hill, and Kurzweil Music Systems, Inc. Courses have included: "Marketing Communication and Promotion"; "Pricing Strategy and Policy"; "Marketing Operations Management"; "Consumer Behavior."