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How to Start a Project

office of marketing communications

To determine what role OMC can play in your project, please contact us at 617-552-4820. Once this is done, and your project has been accepted by OMC or outsourced to one of our preferred vendors, you can expect your project to proceed along the following lines:

For both print and online communications:

  • OMC reviews your project information.
  • OMC contacts you to set up a meeting or provide a referral.
  • You meet with an OMC staff person or outside vendor to discuss marketing objectives, project and publication needs, schedules, and production process.
  • Design/editorial/photography assignments are made.
  • Project manager forwards a project schedule and an estimated budget for your review and approval.

For print communications:

  • Production manager prepares specifications and forwards to Boston College's Purchasing Office to send out to bid to approved vendors.
  • If you, the client, are providing copy, you will need to forward final, approved copy via e-mail or on disk with laser printout to OMC. See copy prep guidelines
  • Research/design phase begins.
  • Designer/project manager presents concepts to client for review.
  • First layout proof is sent to client. Client proofreads and marks up copy with any changes. See proofreading markup symbols
  • Vendor bids are received, and a vendor is chosen. At this stage, client must provide a purchase order number to production manager.
  • Second layout proof is sent to client. Client carefully proofreads and marks any changes.
  • Third—and most likely final—layout proof to client. Client carefully proofreads and marks any final changes.
  • Blueline (a final printer's proof) and color proof are sent to OMC and forwarded to client for final approval.
  • Client approves printer's proof with signoff.
  • Printed piece is delivered.

For online communications:

  • If you, the client, are providing copy, you will need to forward final, approved copy via e-mail or on disk with laser printout to OMC. See copy prep guidelines
  • Research/design phase begins.
  • Designer/project manager presents concepts to client for review.
  • First layout of Web page design is sent to client. Client proofreads and marks up pages with any changes. See proofreading markup symbols
  • Revised Web page design is sent to client. Client carefully proofreads and marks up any final changes.
  • Web pages are forwarded to the appropriate IT contact for technical testing. Upon IT approval, Web pages are loaded onto appropriate server.
  • Links are activated, and the Web pages go live.