Skip to main content

Secondary navigation:

Heritage Center Program

Heritage centers on the island of Ireland have grown in number as an instrument of community development and of tourism development. The issue of their management and development is crucial as the long-term viability of the centers is questioned. The administrators on our program studied marketing, financial management, strategic planning and customer relations. The group, of twelve, visited many historical sites in the State of Massachusetts, a state with a very viable historical tourism industry and visit Yosemite and Alcatraz National Parks to experience the management of a natural amenity and historic buildings.