Winning the Right Way
kings' gifts inspire victory on and off the field

At almost any Boston College home football or basketball game, a glance around the stands will reveal Robert King '62 and his wife, Peggy, in attendance. Season ticket holders and longtime Eagles fans, the Kings catch as many games as possible when they visit the Heights.
Rooting for the Eagles is a tradition for the couple. Recalling his years at Boston College, King says, "The experience was awesome. I loved the combination of academics and athletics, and the BC vs. Holy Cross football games were always a highlight."
This love of BC Athletics led them to establish two endowed funds: the King Family Football Scholarship and the King Family Athletics Scholarship. The former benefits a talented football player at any position, while the latter assists an accomplished student–athlete, male or female, from any other varsity sport.
In addition to their two scholarships, the Kings give regularly to the Flynn Fund. While donations to the Flynn Fund also bolster scholarships, they support other areas as well: facilities improvements, team travel, and student learning resources, among other areas of impact.
Both types of gifts are important to the Kings because they enable BC to compete in 31 varsity sports, the most in the Atlantic Coast Conference. "Scholarships are a good way to target assistance for athletes," explains King. "We give to the Flynn Fund as well because, to us, it harkens back to the tithe. It's the spirit of giving based in faith."
After a career in investment management, the former economics major founded King Associates, a marketing firm that serves the investment counseling industry. "BC helped me get to where I am in life," says King, "and I wanted to give back." This year, he is also giving back by serving on his 50th Reunion Committee.
Their gifts speak to their appreciation for the twin pillars of academics and athletics. "We respect college athletes because they work hard on and off the field," says King. "We give to the athletics program not because of wins and losses but because BC's graduation rate is so high. BC Athletics is built on winning—the right way."