6 p.m.

Parents’ Leadership Dinner
Hosted by William P. Leahy, S.J., University President         

8:30 a.m.

Continental Breakfast

8:45 a.m.

Welcome
Introduction by James J. Husson, Senior Vice President, University Advancement  

9 a.m.

Keynote Address
Featuring Brad Bates, Director of Athletics

10 a.m.

Session I (Choose One)

The State of Corporate Citizenship
Katherine V. Smith, Executive Director, Center for Corporate Citizenship, and John Spinnato, P’11, ’15, Vice President, Corporate Social Responsibility, Sanofi NA

Corporate citizenship doesn’t just make firms look good and employees feel good, it improves company performance and leads to a more engaged workforce, improved reputation, superior risk management, and stronger finances. Smith and Spinnato discuss the current global challenges of transparency, stakeholder expectations, accountability, and trust and reputation. They further examine how meeting these challenges requires a strategic approach to corporate citizenship, endorsed at the highest levels of the company and throughout the business operation.   

Student Perceptions at the Heights
Kelli Armstrong, Vice President, Planning and Assessment

Today’s Eagles have the opportunity to voice their views on myriad aspects of the BC experience, from their satisfaction with student services to their level of engagement in University life. In doing so, they communicate much about their personal growth and self-perceptions. Armstrong highlights recent student responses, revealing how many student groups experience their time at the Heights.

11:10 a.m.

Break

11:20 a.m.

Session II (Choose One)

Visual Art in Marketing
Henrik Hagtvedt, Assistant Professor, Marketing Department

By engaging consumers with art, marketers can boost their brands while contributing to societal wellbeing. Professor Hagtvedt will discuss research findings on how visual art in marketing influences consumers’ assessments of products and brands.

The Brain Behind the Moral Mind
Liane Young, Assistant Professor, Psychology Department

What makes a decision moral? And how do individuals arrive at moral judgments? Professor Young, recent recipient of a prestigious Sloan Fellowship, will share findings from her lab on the connection between psychology and neuroscience in moral judgment and behavior. She will also discuss new research on the moral decision-making processes of those with autism.

12:20 p.m.

Break

12:30 p.m.

Lunch
Featuring Jack Butler, S.J., Vice President, University Mission and Ministry

2 p.m.

Program Concludes