Parents’ Leadership Summit
A New Perspective on the Heights
Join select Boston College parents for an exclusive look at the Heights through the eyes of the leaders who drive the University’s growth and success.
Go behind the scenes for roundtable discussions and executive briefings that immerse you in the rich intellectual life of the University and help you better understand what makes your student’s BC experience unique.
View the itinerary below, and RSVP by April 12 to Courtney Suncar at 617-552-9176 or firstname.lastname@example.org.
Thursday, April 18
Cadigan Alumni Center, Brighton Campus
Parents’ Leadership Dinner
Hosted by William P. Leahy, S.J., University President
Friday, April 19
Irish Room, Gasson Hall, Middle Campus
Introduction by James J. Husson, Senior Vice President, University Advancement
Featuring Brad Bates, Director of Athletics
Session I (Choose One)
The State of Corporate Citizenship
Katherine V. Smith, Executive Director, Center for Corporate Citizenship, and John Spinnato, P’11, ’15, Vice President, Corporate Social Responsibility, Sanofi NA
Corporate citizenship doesn’t just make firms look good and employees feel good, it improves company performance and leads to a more engaged workforce, improved reputation, superior risk management, and stronger finances. Smith and Spinnato discuss the current global challenges of transparency, stakeholder expectations, accountability, and trust and reputation. They further examine how meeting these challenges requires a strategic approach to corporate citizenship, endorsed at the highest levels of the company and throughout the business operation.
Student Perceptions at the Heights
Kelli Armstrong, Vice President, Planning and Assessment
Today’s Eagles have the opportunity to voice their views on myriad aspects of the BC experience, from their satisfaction with student services to their level of engagement in University life. In doing so, they communicate much about their personal growth and self-perceptions. Armstrong highlights recent student responses, revealing how many student groups experience their time at the Heights.
Session II (Choose One)
Visual Art in Marketing
Henrik Hagtvedt, Assistant Professor, Marketing Department
By engaging consumers with art, marketers can boost their brands while contributing to societal wellbeing. Professor Hagtvedt will discuss research findings on how visual art in marketing influences consumers’ assessments of products and brands.
The Brain Behind the Moral Mind
Liane Young, Assistant Professor, Psychology Department
What makes a decision moral? And how do individuals arrive at moral judgments? Professor Young, recent recipient of a prestigious Sloan Fellowship, will share findings from her lab on the connection between psychology and neuroscience in moral judgment and behavior. She will also discuss new research on the moral decision-making processes of those with autism.
Featuring Jack Butler, S.J., Vice President, University Mission and Ministry
RSVP by April 12 to Courtney Suncar at 617-552-9176 or email@example.com.