Brain Awareness Week (BAW) is an international campaign dedicated to advancing public awareness about the progress and benefits of brain research. Founded and coordinated by the Dana Alliance for Brain Initiatives and its sister organization, the European Dana Alliance for the Brain, BAW is now entering its fourteenth year as a catalyst for public understanding of brain science. The Dana Alliances are joined in the campaign by partners from around the world, including universities, hospitals, patient groups, government agencies, schools, service organizations, and professional associations.