November 2006
 IN GOOD COMPANY
   CENTER NEWS

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A Back-to-School sweepstakes offered by The Office Depot is helping reverse the fate of a Hattiesburg elementary school hard hit by Hurricane Katrina. Chosen randomly from 2 million entries, the school won the $100,000 "Great Tools for Your School" sweepstakes that is part of the office supply giant’s 5% Back to Schools. 
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 CITIZENSHIP NEWS

Breast cancer awareness strategy doubles sales of Campbell's Soup
The iconic red Campbell's soup can went pink last month in a breast cancer tie-in that doubled its sales to Kroger stores. Read more.

Global warming taken to court
Business Week says global warming is the next wave of litigation – after tobacco, guns, and junk food – and that Detroit, Big Oil, and utilities should be worried. Read more.

Business Roundtable launches web site dedicated to disaster response
The new web site is a comprehensive clearinghouse of information to help the business community better prepare for disasters. Read more.

The Home Depot to offset carbon emissions at its Atlanta headquarters
Center Member The Home Depot has agreed to offset all carbon emissions created this year by the company's Atlanta headquarters and a portion of emissions created by associates commuting to work and traveling on business. Read more.

The true test of corporate social responsibility
Want a true test of a company's commitment to corporate social responsibility? Look no further than the company's employee volunteerism program. Read more.

Climate tops Americans' green concerns, says MIT survey
Americans now rank climate change as the country's most pressing environmental problem - and individuals are more willing to spend their own money to help. Read more.

Carbon footprint gaining business attention
About 75 percent of companies are actively measuring their "carbon footprint" — the range of carbon emissions from their operations, both direct and indirect, according to a report released by the Conference Board. The report looks at how companies are integrating greenhouse gas management into their overall business strategy. Read more.

Recent CSR Reports
A monthly roundup of recent CSR reports. Read more.

MORE NEWS
View live newsfeeds from CSRwire. Read more. 
 
Measuring the Value-Added Benefits of Employee Volunteering
Does your volunteer program generate benefits for the corporate bottom line? Here's a method for tying back value-added benefits to the company. Read more.

Is Your Brand Promise Today Good Enough for Tomorrow?
As the head of one of the largest global networks of advertising and marketing communications, Ann Fudge, Chairman and CEO of Young & Rubicam Brands, lives the question “Is your brand promise today good enough for tomorrow?” This will be the theme of her speech at The Center’s annual conference in March. Read more.

Changes in Store for Center's Executive Education Program
The Center is poised to announce a new Certificate program in Corporate Citizenship, as well as changes in the requirements for earning a Certificate in Corporate Community Involvement. What prompted these changes, and why now? Chris Pinney, The Center's director of executive education, explains. Read more.

Center Debuts New Courses
Four new executive education courses are set to debut in 2007. These courses mark the beginning of important changes to The Center's executive education program, including the introduction of a new Certificate in Corporate Citizenship. Read more.

Finding the Untapped Power of the Corporate Citizenship and Community Involvement Function
Some may see corporate citizenship and community involvement strictly as cost functions, but Steve Rochlin believes they have much to offer when it comes to selling, purchasing, hiring, and generating new product innovations. Read more.

Corporate Social Responsibility in the Professional Services Sector
Professional services firms play a critical role in informing the strategies and practices of the business world, but corporate scandals have threatened the reputation of these corporate advisors. A recent Center study focused on ways to regain that trust. Read more.

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The Voice of Corporate Citizenship is the monthly electronic newsletter of The Center for Corporate Citizenship at Boston College; the articles in this issue also appear on The Center's web site. Please feel free to forward this message to colleagues. To subscribe to the newsletter, go to www.bcccc.net, click on the login button and register as a free subscriber or Center member.

Editor's note: We welcome submissions from all readers. Our readership is varied and ranges from those with many years experience in corporate citizenship to those who are just entering the field. If you have a story to tell, advice to share, or a voice that wants to be heard, we welcome your submission. To learn more or submit an article, contact Susan Thomas.