May 2007
The Voice of Corporate Citizenship 

Motorola logo


According to The Center's new corporate citizenship framework, an important dimension of corporate citizenship is the way companies develop and align their products and services to create greater value for society as wells as the company. Center member Motorola demonstrates this dimension with a number of initiatives that promote greater access to mobile telecommunications in the developing world. Read more.
 CITIZENSHIP NEWS

Ernst & Young education webcast and white paper now available
New research shows how companies can help transform public education, tackle concerns over workforce readiness. Read more.

Developing for the base of the pyramid
IBLF has produced a set of guidelines showing how companies can develop successful base of the pyramid products and services. Read more.

CSR leads to engaged workers
Workers satisfied with their company’s social responsibility are more engaged and positive, according to a new study. Read more.

American Express Members Project
Card holders will submit their project ideas for doing good; American Express will bring top-voted idea to life with up to $5 million. Read more.

Recent CSR Reports
A roundup of recent CSR reports. Read more.

MORE NEWS
View live newsfeeds from CSRwire. Read more. 

Bradley GooginsLiving with Paradox
by Bradley K. Googins, Ph.D., Center Executive Director
Corporate citizenship, which looks to contribute to the overall social good in a world obsessed with maximizing profits, may be the ultimate paradox. How can we balance the contradictions of this paradox? Read more.

Ann FudgeBranding in the 21st Century
"How a brand looks and what it stands for as a citizen of the world is more important than at any time in our history," Ann Fudge told attendees at The Center's International Corporate Citizenship Conference in March. Read more.

CSR in Ireland
by Alan Tyrrell
Corporate social responsibility awareness and action is high in Ireland, according to this survey, but CSR is among the most vulnerable items when financial cutbacks are required, and respondents could show little evidence of a direct link between CSR and increased profitability. Read more.

Grand Circle Establishes CEO Social Leadership Award
 Grand Circle Corp. has created a $100,000 award to inspire and recognize business leaders in Greater Boston for their commitment to corporate citizenship; the Center for Corporate Citizenship will help manage the award program. Read more.

Getting the Word Out
Authentic corporate citizenship shouldn’t be hidden under a bushel. A smart company uses many channels to communicate its corporate citizenship — including the Boston College Center for Corporate Citizenship. Read more.
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Boston College Center for Corporate Citizenship • 55 Lee Road • Chestnut Hill, MA 02467 • ccc@bc.edu

The Voice of Corporate Citizenship is the monthly electronic newsletter of the Boston College Center for Corporate Citizenship; the articles in this issue also appear on The Center's web site. Please feel free to forward this message to colleagues. To subscribe to the newsletter, go to www.bcccc.net/, click on the login button and register as a free subscriber or Center member.

Editor's note: We welcome submissions from all readers. Our readership is varied and ranges from those with many years experience in corporate citizenship to those who are just entering the field. If you have a story to tell, advice to share, or a voice that wants to be heard, we welcome your submission. To learn more or submit an article, contact Susan Thomas.