June 2006
 CENTER NEWS    IN GOOD COMPANY
Jeff SwartzCalling Customers to Action
Timberland's “boot, brand, and belief” approach to business has been a success, according to President and CEO Jeff Swartz. Now Timberland's goal is to call its consumers to action and invite them to serve their communities and create new ideas and social solutions. Read more...

Nicholas DonofrioInnovation: A Spark to Ignite the 21st Century
The 21st century is going to be about innovation in the marketplace, the workplace, and the community, says IBM’s Nick Donofrio, and it will led by people who think creatively and collaboratively. Read more...

What Stage is Your Company?
Center research suggests that the development of citizenship is a stage-by-stage process, and identifies five stages of corporate citizenship based on key dimensions. Determine what stage your company is in by completing our online survey. Read more...

Profile of the Profession 2006: Salary Information
Are you underpaid? Overpaid? How does your salary compare to others in your geographic area? Or in your industry? View salary data from The Center's latest Profile of the Profession. Read more...

Adding It Up 2004Adding it Up 2004: The Corporate Giving Standard
Report highlights the current approaches, dollars, and costs associated with the giving programs of 72, primarily U.S.-based, givers in 2004; finds large-scale underreporting of resources donated by business. Read more...
Global FrontThe Global Front: Assessing Social Impact of International Initiatives
A company investing millions to improve living conditions in Asia and Africa has questions about measuring the impact of its spending. Our monthly column on global corporate responsibility provides advice. Read more...

Green Mountain Coffee: Creating Value in Underserved Markets
Supply chain management has become a crucial battleground for building or destroying corporate reputation. Through Fair Trade certification, Green Mountain Coffee has changed its purchasing practices to simultaneously increase sales and reduce risks to reputation. Read more...


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 CITIZENSHIP NEWS

Time Warner releases corporate social responsibility report
One of the first social reports to be released by a media company in the U.S., Time Warner's first report addresses topics such as journalistic integrity, content accessibility, and consumer privacy. Read more.

Survey examines public attitudes and perceptions of corporate social responsibility
More than environmental stewardship and philanthropy, nearly one in two Americans believe the most important proof of corporate social responsibility is treating employees well. Read more.

GE Ecomagination revenues cross $10 billion
GE's newly released report, "Taking on Big Challenges," reviews the company's performance on its four ecomagination commitments and describes a long-term plan to meet these goals. Read more.

Four Center members honored by EPA for climate protection
Arizona Public Service Co., Baxter International Inc., IBM Corp., and Johnson & Johnson named as recipients of the EPA’s 2006 Climate Protection Award. Read more.

European Union trades pharmaceutical patent extensions for increased research
 New ruling provides drug firms with patent extension in return for researching the safety and effectiveness of drugs in children. Read more.

Bank of China launches first Chinese SRI fund
New fund is important milestone for socially responsible investment and sustainable development. Read more.

Coca-Cola announces adoption of HFC-free insulation in refrigeration units to combat global warming
New equipment will emit 75% fewer direct green house gas emissions, as compared to traditional sales equipment on the market today.Read more.

Recent CSR Reports
A monthly roundup of recent CSR reports. Read more.

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The Voice of Corporate Citizenship is the monthly electronic newsletter of The Center for Corporate Citizenship at Boston College. The articles in this issue also appear on The Center's web site and can be viewed at www.bccccnet. Please feel free to forward this message to colleagues. To subscribe to the newsletter, go to www.bccccnet, click on the login button and register as a free subscriber or Center member.