The Voice of Corporate Citizenship
February 2008
In Good Company
     Waste Management logo




Waste Management has launched thinkgreen.com, an interactive web site that offers the public a look inside its landfills, recycling operations and environmentally friendly waste handling technology. The site supports the company's ongoing efforts to educate the public about what happens to its waste. Read more.
Welcome New Members
» Distrigas of Massachusetts LLC
» NetJets Inc.
» West Marine, Inc.

Learn more about these new Center members and their corporate citizenship efforts.
Upcoming Center Events
Join Our Mailing List
 Time to Get Cranky
by Bradley K. Googins, Ph.D., Executive Director, Boston College Center for Corporate Citizenship
A series of unrelated talks, speeches, and articles appearing over the past month leads me to believe that we are beginning to see the opening salvo in a new dialogue - that the existing order is somewhat out of sorts. Read more.
Why China Will Define the Future Corporate Citizenship
by Christopher C. Pinney, Director of Executive Education, Boston College Center for Corporate Citizenship
Corporate citizenship must be a vital part of China's future if it is to address the enormous social and environmental development challenges it now faces. The challenge is to define a "made in China" approach to corporate citizenship that respects the norms and values that underpin Chinese society while at the same time addressing global expectations and values. Read more.

Tell a Compelling Story
Made to Stick author Chip Heath, who will speak at The Center's upcoming conference in April, says it's the stories that make messages memorable. He also has advice about turning New Year's resolutions into goals. Read more.
GLN Launches Online CSR Strategic Planning Tool
The GLN OpenAccess tool is an interactive self-assessment and planning platform tosupport Global Compact signatories, World Bank International Finance Corporation clients, and the wider private sector with the implementation of responsible business practices into their business models. Read more.
Responsible Property Investing: Defining the Field
Although socially responsible investing has been around for decades, responsible property investing is a relatively new idea. Read more.
New Report on Global Corporate Responsibility and Sustainability Communications
Transparency in communications is a key indicator of a socially responsible company - more important than philanthropy or NGO partnerships - according to a new corporate responsibility and sustainability communications report. Read more.
Center Members are "Best Companies to Work For"
Twenty-six Center members were named to Fortune magazine's list of companies that "rate high with employees." Read more.
IBM Study Says Businesses Seeking Growth through Social Responsibility
Companies believe that when they are more open with stakeholders and place social responsibility at the core of their business strategy they will be more competitive, attract and retain the best talent, and gain access to new business opportunities, according to a new study. Read more.
Boston College Center for Corporate Citizenship · 55 Lee Road · Chestnut Hill, MA 02467 · ccc@bc.edu
The Voice of Corporate Citizenship is the monthly electronic newsletter of the Boston College Center for Corporate Citizenship; the articles in this issue also appear on The Center's web site. Please feel free to forward this message to colleagues.

Editor's note: We welcome submissions from all readers. Our readership is varied and ranges from those with many years experience in corporate citizenship to those who are just entering the field. If you have a story to tell, advice to share, or a voice that wants to be heard, we welcome your submission. To learn more or submit an article, email susan.thomas@bc.edu.