 Spring Fever
by Bradley K. Googins, Ph.D., Executive Director, Boston College Center for Corporate CitizenshipFor me spring fever consists of getting up to the cabin in Maine, Opening Day for the Red Sox, and launching our annual conference, which this year was held in Boston. Read more.
|
2008 Conference Materials Now Available
Keynote videos, breakout presentations and other materials are now available to Center members and conference attendees in our Post-conference Portal. Read more. Read more.
|
Notes from a Conference
by Melissa Tritter
We asked a participant to provide her perspective on the conference. Her primary conclusion: so much to learn, so little time. Read more.
|
The Toyota Way to Sustainability
by Susan Thomas
It took three people from convening sponsor Toyota to tell the company's corporate citizenship story at the Boston College Center's annual conference, because their focus on sustainability cuts across the entire company. Read more.
|
Stick With This Advice and Your Idea Will Find Success
by Tim Wilson
Whether it's politics, medicine or corporate citizenship, there's no shortage of people who believe they have an absolutely brilliant idea. The trick is convincing someone else of the brilliance and making the idea persist to the point it can change behavior. Or, as keynote Chip Heath says: making the idea stick. Read more.
|
When it Comes to Corporate Citizenship, Being Expressive Pays
by Cynthia M. Phoel
Citizenship initiatives are a powerful way for companies to build their reputation and to realize a payoff - but only when people know about them, said conference keynote Charles Fombrun. Read more.
|
When is a Cell Phone Like a Cow?
by Peggy Connolly
Based on micro-credit schemes that typically allow women to borrow small amounts of money to buy such things as milking cows to earn a living, the Grameenphone enterprise replaces the cow with a phone. Read more.
|
Corporate Citizenship Assessment Tool Unveiled at Conference
Based on the Center's Corporate Citizenship Management Framework, the Assessment Tool provides a quick evaluation of how well corporate citizenship is integrated into a company's management systems and practices. Read more.
|
Americans Misunderstand Environmental Marketing Messages
Americans misunderstand key phrases commonly used in environmental marketing and advertising, finds a new survey from the Boston College Center and Cone LLC, giving products a greater environmental halo than they deserve and creating a growing risk of backlash. Read more.
|
Check Your Calendar: Center Announces 2008-2009 Executive Education Schedule
Registration is now open for 26 new executive education opportunities recently posted to the Center's web site. Read more.
|
