The Marketing Academy is one of BC's most active organizations. It is open to all students attending BC. It is our goal to educate students about career opportunites, assist students in training for a future professional career, and to establish professional contacts in business.

This club offers events that are geared to expand the knowledge and skill of its members on not only the area of Marketing but on business as a whole. This is done through having such events as the peer advising, the finishing school, or guest speakers. This club also encourages its members to find new and innovative ways to follow the Jesuit model and enrich their own lives and the lives of others.

The Marketing Academy further educates and prepares students in all aspects of the marketing function by providing the necessary knowledge, skills and tools they need to make informed strategic decisions in a rapidly changing, highly uncertain marketplace. Marketing is a highly dynamic discipline that thrives on change – changes in customer attitudes, purchasing behaviors, demographics; industries and competitors; technology; the economy; methods of distribution; and our society and culture. It is the driving force in building and sustaining meaningful and valuable customer relationships, creating and developing new markets, building differentiated brands, and creating successful public and private enterprises.