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The Millionaire Mind – Dr. Thomas J. Stanley - The Millionaire Mind, written by the same author who brought the best-selling The Millionaire Next Door, allows the reader to explore the truth about America’s most financially successful people. It explains the myths and truths about both their personal and professional lives, ranging from SAT scores, to finding the right spouse, and even to what they identify as the most successful attributes of their own personalities. But be wary about what you might discover… as Stanley suggests that the old adage “winning isn’t everything, it’s the only thing,” is well outdated. Honesty and integrity are at the forefront of the most savvy businessmen’s minds. Whether you want to develop an entire lifestyle that helps facilitate tremendous financial success or just want to learn about what types of people really hold the money, then this book is a must-read. – John Schuster
Who Moved My Cheese? – Dr. Spencer Johnson - Who Moved My Cheese presents an amazing way to deal with change in your work and in your life. Through the use of a short story, which takes less than an hour to read, Johnson reveals that how one succeeds is directly related to how one views change. Are you willing to deal with change in your own life? Or are you like most other people and find yourself a bit reluctant to undertake new risks? This short, but ultimately inspiring book is a necessary read for anyone who is entering the world of business because it offers a fresh perspective about the changes that are so inevitable in our lives. – John Schuster - The PC business is full of rags-to-riches stories. But perhaps none is as dramatic as the rise of Dell Computer. In Direct from Dell, founder and CEO Michael Dell tells how he started his company from a dorm room at the University of Texas with less than $1,000 and built it into an industry powerhouse with a market capitalization of well over $100 billion. What makes Dell Computer unique is not what it sells, but rather how it sells it. Dell was first in the PC industry to pioneer the direct-selling model, a method that competitors such as Compaq and Apple Computer are only now starting to embrace. By cutting out the intermediary and creating a direct link between manufacturer and customer, Dell was able to provide customers with computers that cost less and that were more apt to meet customer needs.
The Fast Track: The Insider’s Guide to Winning Jobs in Management Consulting, Investment Banking, and Securities Trading – Mariam Naficy - Investment banking and management consulting are the most sought-after careers for the two million students pursuing business degrees each year. In this guide, an experienced recruiter lays bare the secrets of breaking into the exciting, fiercely competitive, and lucrative worlds of high finance and consulting, and provides hard-hitting, in-depth profiles of 40 of the top firms in the U.S. 40 graphs & tables.
Competitive Strategy: Techniques for Analyzing Industries and Competitors – Michael E. Porter - Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicity -- like all great breakthroughs -- Porter's analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies -- lowest cost, differentiation, and focus -- which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. In the almost two decades since publication, Porter's framework for predicting competitor behavior has transformed the way in which companies look at their rivals and has given rise to the new discipline of competitor assessment.
The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail – Clayton Christensen - What do the Honda Supercub, Intel's 8088 processor, and hydraulic excavators have in common? They are all examples of disruptive technologies that helped to redefine the competitive landscape of their respective markets. These products did not come about as the result of successful companies carrying out sound business practices in established markets. In The Innovator's Dilemma, author Clayton M. Christensen shows how these and other products cut into the low end of the marketplace and eventually evolved to displace high-end competitors and their reigning technologies. |