Boston College unveiled its new logo at a July 26 press conference. The updated symbol and an accompanying consistent color scheme bring "uniformity and identity" to Eagle athletic gear and sportswear, according to Athletic Director Gene DeFilippo.
In addition to the interlocking "BC" logo, DeFilippo introduced an updated rendering of the school's symbolic mascot, an eagle in flight, and a cartoon icon of "Baldwin", a bald eagle, for use in children's marketing and as a secondary sports logo.
McKenna said that the bookstore has stocked a full range of clothing and gifts with the new logo. He reported that sales of t-shirts with the new design are "exceptionally strong" as entering freshmen purchase insignia items prior to the start of school.
"The new logo has a very exciting look," McKenna said. "The graphics are great. It has a real 'pop' to it."
McKenna said that sales of logo items should increase as Boston College sports teams begin their fall schedules and appear on television wearing the new insignia. "There has been a very good job done in coordinating our marketing efforts," McKenna said. "We've made a lot of progress in this area."
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