Armchair Strategists
ARMCHAIR STRATEGISTS-Barry (right) and Eliot Tatelman, long-time owners of Jordan's Furniture Co., made a
special appearance March 14 as part of a marketing class taught by Lect. Maria Sanella (CSOM). About 300 students
turned out to see Barry and Eliot-who came without their trademark sofa- screen some of their popular TV commercials
and hear them discuss the company's recent merger with Berkshire Hathaway Inc.
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