The Boston College Office of Public Affairs Boston College Chronicle Contact: smthsen@hermes.bc.edu Date Posted: 9-06-96 ============================================================= Remarks by Executive Vice President Frank B. Campanella Annual Faculty Convocation Robsham Theater Sept. 4, 1996 I want to talk today exclusively about Project Delta because it is so important to securing our future and because it will impact everyone here. But before I do, let me give you an update on our major near-term building projects: -- Middle Campus Project (approved by BRA and Mass. EPA) Drawings are complete; we have Trustee approval and are poised to start digging. Stalled in workload of Aldermanic Land Use Committee and limited neighborhood opposition. Some things continue to confound me. Unlike other universities, our development strategy has been to build within the boundaries of our existing campuses, rather than acquire surrounding properties. The middle campus project is a perfect example of employing that strategy. Clearly it is our hope that we will be able to continue to pursue that strategy in Newton. -- Higgins Early stages of design Ñ Difficult but exciting project -- Student Sport Center Design complete--Architect developing drawings Relocate utilities next Summer Anticipate starting to drive piles for foundation early Spring 1998 -- Law School Classroom Wing Design complete Out to bid in April Start construction next June. INTRODUCTION TO DELTA Recent History - Higher Ed last 20 years lots of "Cry Wolf"- BC Position- "Not a crisis"/plow ahead/get job done This is different- I believe a fundamental change to the economic structure of private Higher Ed has taken place, one that calls for bold initiatives. Delta is a bold initiative that will call for "order-of-magnitude" changes. Let there be no doubt that these changes will impact everyone here either directly or indirectly. That kind of change brings uncertainty. We as humans don't like uncertainty and therefore resist change--both overtly and covertly. For all of us, dealing with change of this magnitude will be a serious challenge. For my part I continue to believe that uncertainty is the worst illness an organization can experience, and so I personally, and those involved with Delta will work hard to minimize the uncertainty we cause. We anticipate much of the success of Delta will rely on the creative deployment of new technologies. We have rejected the idea of making major investments to improve existing systems, which are based on 20 year old technology. That strategy is costly. Modified systems will be out of date when completed and will not provide either the levels of service or the productivity improvements we need. If there is any area of life where uncertainty is organic, it's in Information Technology. We know, for example, that much of the software and related technologies we will need to implement large segments of Delta have not yet been invented. So, there are gaggles and gigabytes of uncertainty we must face. There is organizational uncertainty on one front and technological uncertainty on another. The effort involved will be massive. For instance: We will need the minds and commitment and involvement of our best people for extended periods of time. I'm not sure, as I stand here, just how we can free them up from their on- going responsibilities. And so, add to the list, "managerial uncertainty". It is a struggle; we don't have the answers. We expect the struggle to continue. In many ways when we launched Delta last January it was like sitting down at a typewriter to write the next great novel. There's that first sitting at the typewriter, facing the blank page. Lots of those kinds of experiences with Delta. To a very great extent it's invention. To be very candid for all those reasons, there were times when I thought to myself, this is a bullet I want to avoid...but the bullet seemed to get broader and larger-ÑAnd I guess I'm not as nimble as I once was. THE CASE FOR DELTA: WHY DELTA? WHY NOW? There are two conjoined arguments, one "External", the other "Internal" External -- pricing limits It's simple: We can no longer continue to raise prices to finance all of the things we want to do. In the mid-70's our tuition was $3,000/year In the mid-80's it had advanced to $9,000/year Now in the mid-90's, it is just short of $19,000/year. That twenty year change in tuition rates provides the University with an additional $230 million per year ($100M per year if you factor out inflation). That's what moved faculty salaries from the AAUP median to the 80-90 percentile. That's what financed all the new construction and renovations. And, that's what financed the building of the library collection, and all the new technology. But we have reached the limit. In 1975-76 our tuition was 21 percent of the National Median Family Income Today it is 45 percent Today tuition, room and board for one student for one year is 65 percent of MFI. Some would argue that BC students are more affluent and therefore national MFI is not the appropriate measure of income. So let's look at family income of $100,000 or greater. Of the high school students from those families, there are just 50,000 with combined SAT's greater than 1300 (using the re-centered SAT). 20,000 of these might come to private vs. public colleges and universities. And so we are competing with all of the other private universities for this pool of 20,000 students. And for both these students and the middle and lower income students, financial aid is playing a bigger and bigger role in their decision to select a college. But, what is financial aid, except a return of tuition. Some call it tuition discounting. The bottom line is the same, fewer tuition dollars. Internal -- Aspirations Although we cannot in the future count on financing our activities in the traditional way, through tuition increases, our aspirations abound. -- We want our salary increases to continue to outpace inflation. -- We want to qualify for membership in the Association of Research Libraries -- We want to build new buildings. I've already mentioned some of those. But just those four projects will cost in excess of $200 million. We want to care for the buildings we have--no deferred maintenance. Look at the staging on the Bapst Tower-- fixing leaks -- project cost is over $ 1/2 million. -- We want to pursue the UAPC initiatives. More focus on graduate education More focus on graduate student services More time for scholarly activity Improved research infrastructure Lower faculty workloads More support for the use of technology Continuous improvement of Undergraduate Education Fewer part-time faculty So, you see the paradox Price constraint means doing with a lot less on the revenue side. Our aspirations mean wanting a lot more on the expenditure side. The train called "restructuring of private colleges and universities" has left the station and is now speeding down the track. You are either on the train or on the track. When the train arrives at the next station, you will be transformed one way or the other. PROJECT DELTA "THE PROJECT" Objective: Increase productivity Improve levels of service Pull cost out of the system "Restate" Pull significant cost out of the system Strategy: Make dramatic changes to business processes and delivery of services in order to eliminate work Examples: -- Redundancies in silo organization structure -- Pass on work to ultimate user Students register via telephone Faculty make Airline reservations directly on Internet -- Recognize some work simply doesn't have to be done at all. Scope: All of university's business processes, and delivery of services. Everything we do excluding faculty responsibilities when they walk through the door into the classroom or the door into a research lab, or carry on other scholarly work. But including all support activities for teaching and researching and scholarly activities of faculty. Now here's where I get into trouble: "No Sacred Cows!" (Read my lips!) Critical Success Factors: 1) Aligned Managment - Trustees, President, Delta Executive Team 2) Will to Change - The Executive Team believes there is nothing within the scope of Delta that we cannot change. And there is the will to do it. The third critical success factor is Communications Communicate - Communicate - Communicate Means: Web Newsletter Face to Face From University Historian Charles F. Donovan, SJ's letter of Aug. 27: "the time your team is spending on these face to face explanations may be one of your most important strategies for the success of the project." I mentioned earlier that resistance to change can be overt or covert. Overt criticism and debate and involvement is welcomed and necessary. And actually I'm not worried that we won't have enough of that. But that criticism will have to be more than "I don't like it" or "I like the existing system 'better.'" The existing is not on the table. And the criteria for developing alternatives must include the same service and cost mix as proposed within Delta. Recognize time required - All aspects of Delta will require major time commitments, perhaps none more than the need to be openly communicating. Since January, I've spent about a half a day a week on Delta activities. By mid-November, I expect that to increase to one-and-a-half to two days each week. 4) Culture - We are at Boston College as at other institutions of Higher Education not accustomed to change--Boston College is dramatically different today vs.25 years ago. But the change was slow and steady. In our culture there is loyalty and trust and the recognition that while faculty and staff have a responsibility to BC, Boston College in turn has a responsibility to them. These shared values and experiences in our culture will help us to deal with change. It's this esprit we feel when we meet with all kinds of people around the university to talk about Project Delta. But let's face it. There is also a good deal of apprehension out there but the response has typically been: "I've got a suggestion to improve that" or "How can I help?" or "How can I become a part of Delta?" Change is difficult but I believe that our culture today is an enabling one and a big plus as we go forward. THE PROJECT: Three Strands: 1) Top Down Review of Existing Organization Find ways to change the organization directly, in order to reduce costs. 2) Management Review Teams B.C. and external experts conducting in-depth management reviews within departments. 3) Focus on Processes - Andersen Consulting role - outside consultant brings a structure and experience. - Core Team - has worked with Andersen since May to develop a game plan. I want to acknowledge Core Team members: Graduate School of Arts and Sciences Associate Dean Pat DeLeeuw; Management Information Systems Director Joe Harrington; Employee Relations Director Richard Jefferson; Delta Project Manager Jim Kreinbring; Assistant Controller for Grants and Restricted Funds John Krieg; Enrollment Systems Director Rita Owens; Assoc. Prof. Hossein Safizadeh (CSOM), chairman of the Operations and Strategic Management Department; and Assoc. Prof. Ed Sciore (CSOM), chairman of the Computer Science Department. - Master Plan not yet complete; will include a number of Major Initiatives. The two leaders among these will deal with processes that support students and processes that support faculty and staff. Beyond some 10 Major Initiatives, there are Infrastructure Initiatives that deal with things like Imaging and Electronic Data Interchange. Finally, there is a listing of Short Term Opportunities. An office of the Future Pilot Project; automation of weekly time reports are examples here. THE BOTTOM LINE The bottom line is: Reduced Costs-- There is a balance between what we think is necessary and what is realistically possible. At this point we believe that we can pull $25 million permanently out of the budget over the next 5 to 7 years. As we progress and develop more information, that number will be refined up or down. The bottom line is: Improved Service -Happy students, parents and faculty The bottom line is: Dramatic Changes - Not only the breadth of changes noted earlier, but change that goes to the depth of our organization. 1) Organizational Structure -- One separate strand -- Major realignments related to changes in Student Processes and Faculty, Staff service delivery. 2) Roles and Responsibilities Fewer professional and support staff but with more breadth of experience and knowledge and broader responsibilities. We talk about making timely decisions at the appropriate level of the organization. 3) Measurements and Incentives Broader responsibilities will mean different performance standards, and compensation systems designed to reward. 4) Information Technology Discussed earlier. 5) Skills and Training New programs will be developed for training to enhance and develop new skills and knowledge. The training strategy in conjunction with voluntary early retirement incentives and normal attrition must be orchestrated in a way that will protect all of the people who are here today. That's our culture too. The fact that we are not in a crisis situation and that we have time, by beginning Delta now, gives us the opportunity to develop these strategies in a deliberate manner. Bill [Academic Vice President and Dean of Faculties William B. Neenan, SJ] is about to talk to you about UAPC Implementation activities. I see Delta and UAPC, in the most important sense, as one project for Boston College, making B.C. better capable of achieving excellence academically and managerially. I believe that being the "best-managed university" in the country is within reach. Delta and UAPC are about the necessary transformation of Boston College, the need to make Boston College stronger than it is, both academically and managerially. We need to do this so that we can compete against the best, who are stronger than we are by some significant factors in areas like endowment, faculty reputation, libraries, laboratories, student centers, student advisement. Many we are already competing against whether we ever wanted to or not. Ten years ago our competition--for students, faculty and financial support--was defined by Villanova, Holy Cross and BU. Today it is defined by Notre Dame, Brown, Georgetown and Harvard. We can be proud of this, but not satisfied with it until we are in a position of regularly winning in this new league. BC is an institution very familiar with transformations. Anyone who's been here since the 70's has experienced several. We've had transformations in faculty quality, staff professionalism, residential life, fund-raising, library services, technology. Sometimes you need an outside perspective to recognize just how incredible the total transformation has been. I was recently invited to make a consultative visit to a university that has recently come on some hard times, but which certainly would have been ranked way ahead of us back in the mid 1970s and early 80s. Their invitation was interesting. They asked me to come talk to them about "the BC miracle". It was no miracle, of course, but hard work and excellent decision-making by faculty and administrators--by the very people in this room, by the very people who will be working through Delta and UAPC to take us through the next necessary transformation.