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April 27, 2006 • Volume 14 Number 16

Ex-MTV Executive Speaks Tonight

Former MTV and Nickelodeon network executive Herb Scannell '79 will lead a panel discussion, "Brands, Cable TV and New Media: Can They Co-Exist?," tonight at 6:30 p.m. in Devlin 008. The event is being organized by the Communication Department and the Boston College Communication Club.

Scannell oversaw all creative and business operations for a portfolio of MTV Networks brands and businesses, including Nickelodeon, TV Land, and Spike TV. He also led the Consumer Products division of Nickelodeon and Viacom, which under his watch grew into the third largest licensing business in the world.

Under his direction, Nickelodeon expanded into the movie business, releasing 14 movies that grossed more than $1 billion and garnered three Academy Award nominations.

For more information, call the department at ext.2-4280, or contact Kristine Brown at brownue@bc.edu or (847)528-2145.

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