April 15, 2004 • Volume 12 Number 15
BC Fund Launches New Web Site
The Boston College Fund recently launched a revamped World Wide Web site that fund administrators say will enable alumni and friends to learn more about the impact of gifts to BC, and boost online giving.
The site [www.bc.edu/friends/development/bcfund/], which was officially unveiled March 29, showcases the BC Fund's new look, details the vital priorities supported by BC Fund gifts, and profiles donors whose gifts help bring the best faculty and most-deserving students to the Heights. It also includes special links for volunteers, leadership societies and reunion classes, as well as a monthly current event section.
Through its combination of feature articles and donor profiles, the Web site will help communicate vital information about the BC Fund, said Associate Vice President for Annual Giving Eric Graage. "I speak to hundreds of alumni each year who don't realize the important areas that are supported by the BC Fund. Gifts to the annual fund allow the university to address such crucial areas as financial aid, research, and the many activities that complete a BC education."
According to a December 2003 report by the Pew Internet and American Life Project, Graage noted, 63 percent of Americans go online, a 47 percent increase in Internet use since 2000. Research also indicates that Internet use is strongly tied to education level, with college graduates representing the highest portion of Internet users. With this new site, he said, alumni are able to access information at their convenience and in a way that is familiar to them.
This increase in Internet usage has not missed the BC Fund, Graage added: Online gifts to the fund are up 35 percent this year, even before the Web site launch. BC Fund volunteers believe many alumni will welcome this new, secure site and choose to make their gifts online, he said.
In a recent e-mail to alumni leaders regarding the launch, Board of Trustees Chairman John Connors, said the site "details the vital priorities supported by BC Fund gifts, and makes giving online easy, secure, and convenient . . . It impresses upon alumni that their participation is key to BC's continued success. In short, it makes our case." •