[*PG311]THE PATH FOR JAPAN?: AN EXAMINATION OF PRODUCT LIABILITY LAWS IN THE UNITED STATES, THE UNITED KINGDOM, AND JAPAN

Abstract: The United States, the United Kingdom, and Japan developed their product liability laws based on a common desire to protect consumers. Although these regimes are similar in many ways, due to cultural differences, it seems there will always be differences. U.S. and British strict product liability regimes date back to the nineteenth and early twentieth century. Japan’s strict product liability regime, however, is still in its infancy. By examining the development of strict product liability in each of these countries, focusing on statutory and common law language, as well as the position of, structure of, and access to the judiciary, this Note concludes, due to the similarities between the United Kingdom and Japan—similarities generally not existing with respect to the United States—that Japan is more likely to develop its product liability regime in accordance with the United Kingdom, rather than the United States.

Introduction

Across the globe, nations are shedding their individuality in order to facilitate and encourage economic competition and fairness.1 The European Union (EU), for example, was established in part to achieve harmonization in many areas associated with commercial activities.2 Other nations such as Japan have also heeded to the pressure of creating laws in accordance with other nations to ease commercial and economic activity.3

[*PG312] The development of product liability laws is one area that has varied across the globe but is now slowly beginning to converge.4 Product liability laws generally impose liability on manufacturers, distributors, and sellers for damages caused by commercial goods.5 Today, product liability is often controlled by “strict liability,” a no fault doctrine.6 Common rationales for this standard are protecting the consumer, cost spreading, and placing the responsibility for harms on the one in the best position to make a difference.7

This Note demonstrates the different ways nations have slowly begun to implement similar product liability regimes and then explains how the variations can result in disparate applications. Part I outlines the emergence of product liability regimes in the United States, the United Kingdom, and Japan. Part II compares and contrasts the approaches found in each nation and illustrates the differences that arise as a result of the variations, despite similar foundations. Part III utilizes the differences and similarities among the three nations and the changes in Japan following the passage of Japan’s Product Liability Act in 1994 (1994 Act)8 to predict the future path of Japanese product liability doctrine. Finally, Part IV concludes that Japan will most likely follow a path similar to the one taken by the United Kingdom.

I.  The Evolution of Product Liability Law in the United States, the United Kingdom, and Japan

A.  The United States

Dubbed the “birthplace of product liability,” the United States generally operates under a judicially-created scheme of product liabil[*PG313]ity based on “strict liability” that imposes liability without fault.9 Developing from the Industrial Revolution, U.S. product liability law is derived from case law and restatements of law anchored in contract and tort.10 It is based on the belief that consumers need protection from business and that business should bear the costs of harms inflicted on consumers.11

1.  The Early Years of U.S. Product Liability Law

Before the onslaught of the Industrial Revolution, commercial transactions were relatively personal, and products were generally limited to hand-crafted items.12 The customer usually knew the source of a product and whom to blame if there was a problem.13 Under this system, the common law notion of “caveat emptor,” or “buyer beware,” was the controlling doctrine of commercial activity, making it the responsibility of the buyer to inspect goods for defects and potential dangers.14 However, the development of machines, the growing reliance on mass production, and the addition of new players that accompanied the Industrial Revolution created new problems.15 Products became more sophisticated and specialized, making it difficult for the average buyer to perform an adequate inspection.16

As the problems grew, U.S. courts initially attempted to account for them through contract law and the doctrines of expressed warranty of fitness and implied warranty of merchantability.17 The warranty doctrines were restrictive as the only means to recover for de[*PG314]fects in products because they were subject to a privity requirement.18 Privity is a contract requirement allowing only parties directly involved to recover for a breach of contract.19 Privity allowed manufacturers to avoid a multitude of claims because the right to recover was restricted to a limited group.20

Winterbottom v. Wright,21 an English case, set the stage for early U.S. law upholding the privity requirement.22 In that case, a coach company contracted with the Postmaster General to provide coaches for the mail service and to take responsibility for the maintenance of the coaches.23 The plaintiff was hired by the Postmaster General to drive the coach and deliver the mail.24 The driver was subsequently injured when the coach collapsed as a result of poor maintenance.25 The plaintiff sued the coach company, claiming it had failed to properly maintain the coach, thereby causing his injuries.26 The court held that the driver could not recover from the coach company because the plaintiff was not a party to the contract for maintenance between the coach company and the Postmaster General.27 The court believed that elimination of the privity of contract requirement would open manufacturers to claims not only from the people with whom they had direct contact, but also bystanders, passengers, and a horde of other unknown parties.28 The Winterbottom court found that recognizing a new claim extending to those without privity would violate the seller’s expectations and go beyond the scope of the law.29

As the nineteenth century ended, a new remedy for damage resulting from products began to emerge as courts started to impose liability in tort where a supplier had knowledge of a defect in its product and placed it on the market anyway.30 Courts also began to [*PG315]recognize liability for “inherently dangerous” products.31 These tort theories were considered exceptions to the privity rule, but privity still remained a bar to recovery for many product-related claims.32

The next shift toward more stringent standards for product manufacturers occurred in 1916, when recovery was allowed under a theory of negligence in MacPherson v. Buick Motor Co.33 The facts of MacPherson are similar to Winterbottom in that the plaintiff was injured and sought to recover from a party with whom he did not have a contractual relationship.34 The defendant had sold a car to a car dealer who subsequently sold the car to the plaintiff.35 The plaintiff was injured when one of the wheels collapsed.36 The court did not find that the defendant had purposely placed a defective product on the market, but rather extended the definition of dangerous product, finding that where a defect could have been discovered upon reasonable inspection, a plaintiff could recover under a theory of negligence.37 By shifting the claim from contract law to tort law and expanding the available tort claims, the court dispensed with the privity requirement because it is not an element of negligence.38 The court reasoned that this approach was appropriate because the defendant was in the best position to discover the danger and knew or should have known that the car would not subsequently be subject to an adequate inspection by the ultimate consumer.39 Therefore, the manufacturer owed a duty to the ultimate purchaser to properly inspect the car.40 This case established the concept of suing up the chain of distribution, allowing a consumer to go past the direct retailer to the manufacturer even though no contract existed between the consumer and the manufacturer or distributor.41

Even though the courts were beginning to recognize a need to protect the general public from dangerous products, the ability to recover for damages remained restricted because decisions still rested [*PG316]on a theory of negligence or contract.42 The standard under negligence is a reasonableness standard that means if a “reasonable” manufacturer would still market the product regardless of the defects, no duty of care is violated.43 This determination is often based on a cost-benefit analysis: if the costs of inspection or change outweigh the benefit—usually economic benefit—the manufacturer is not negligent in placing the defective product on the market.44 If plaintiffs could not prove the manufacturer acted unreasonably, no recovery was available.45 The negligence standard was problematic for most consumers because they did not have the resources or opportunities necessary to prove unreasonable conduct.46

2.  Strict Liability: The Modern U.S. Standard

The first inkling of a new standard for manufacturers, distributors, and sellers was espoused by Justice Traynor in a concurring opinion in Escola v. Coca Cola Bottling Co.47 In that case, a waitress was injured when a soda bottle exploded in her hand.48 The case itself was decided on negligence grounds, but Justice Traynor asserted that public policy demanded recovery for the plaintiff even if negligence could not be proven because the manufacturer was in the best position to insure against the damage.49 This position was based on the theory that the consumer does not have the same opportunity to inspect products, the same knowledge to recognize dangers, or the ability to spread the cost of such dangers.50 This idea of liability imposed without fault became known as “strict liability” and was finally accepted by the California Supreme Court in Greenman v. Yuba Power Products, Inc.51

[*PG317] Almost all fifty states have now adopted strict liability in one form or another, and it has been incorporated into the Restatement (Second) of Torts and the Restatement (Third) of Torts: Products Liability that provide decision-making guidance to courts based on case authority and legal literature.52 Section 402A of the Restatement (Second) of Torts, promulgated in 1965, sets out the commonly accepted U.S. standard for a seller’s liability.53 It applies to anyone who is in the business of selling products and sells a product in such a condition as to pose an unreasonable danger of physical harm to the user or consumer, or to his or her property.54 Section 402A applies regardless of privity and even if “the seller has exercised all possible care.”55

The Restatement (Third) of Torts: Products Liability expands on § 402A by incorporating principles established through case law since the 1960s.56 In accordance with case law, the Restatement (Third) of Torts identifies three types of product defects: manufacturing defects, design defects, and information defects.57 Manufacturing defects are present when the product is not what the manufacturer intended.58 Examples include damaged, physically flawed, and incorrectly assembled products.59 Products with design defects are those that reach the consumer in the form intended by the manufacturer, but something in the design makes them dangerous, and foreseeable risks could have been avoided with an alternative design.60 Finally, information defects are attributed to products that are unavoidably dangerous yet useful to society; therefore, they are only defective if appropriate, adequate warnings are not attached.61

[*PG318]B.  The United Kingdom

The development of product liability law in the United Kingdom did not parallel that in the United States even though the systems of law have a common foundation.62 In fact, for a long time the United Kingdom resisted anything similar to that found in the United States.63 Instead, the United Kingdom attempted to maintain a contractual and statutory focus for holding manufacturers responsible for harm caused by products.64 In 1932, however, the privity requirement was dispensed with in Donoghue v. Stevenson,65 which recognized a product liability cause of action in negligence by recognizing a duty to consumers.66 In that case, a woman consumed a bottle of ginger-beer, purchased by her friend, that contained the remnants of a decomposed snail.67 The bottle was opaque and sealed, thus denying the woman an opportunity to inspect the product prior to consumption.68 The woman sued the manufacturer of the ginger-beer to recover for her resulting shock and “severe gastroenteritis.”69 The manufacturer was held liable even though there was no contract because a duty was owed under the “neighbor principle.”70 This principle is based on the forseeability of others being affected by the manufacturer’s product and holds a manufacturer liable for those foreseeable damages regardless of privity.71

Until the latter part of the twentieth century, contract law, negligence law, and statutory law controlled British law concerning recovery for damage resulting from defective products.72 The changes in the United Kingdom regarding manufacturer liability since the Indus[*PG319]trial Revolution have been largely legislative, as opposed to judicial.73 For example, the Sale of Goods Act of 1979 regulated the sale and supply of goods,74 and the Unfair Contract Terms Act of 1977 was aimed at preventing sellers from contracting out of terms governing the quality of goods.75 In addition, criminal sanctions have been imposed for certain trading activities that may be related to the introduction of unsafe goods.76 Until 1987, as far as tort remedies were concerned, the law of product liability in the United Kingdom was at about the same stage as the United States in 1916 following MacPherson.77

Things began to change for the United Kingdom in 1985 when the Council of the European Communities adopted the European Product Liability Directive (EC Directive).78 This Directive required all Member States to adopt similar measures for the protection of consumers.79 The Directive was partially motivated by a desire to maintain competition and facilitate the movement of goods within the common market.80 The United Kingdom implemented the EC Directive through Part I of the Consumer Protection Act of 1987.81 The EC Directive, however, allows certain provisions to be optional.82 For example, the adoption of the state-of-art defense was left up to each Member State.83 The United Kingdom exercised the option to include this defense, allowing manufacturers to escape liability if the risks of a product were not known or knowable at the time of production.84

Under the Consumer Protection Act, “product” encompasses any goods or electricity, including component parts and raw materials.85 Producers of component parts or raw materials are exempt from liability, however, if they can show the defect was a result of instructions given by the manufacturer of the final product or was due to negli[*PG320]gence on the part of the final product manufacturer.86 The Act imposes liability on producers of the product, importers, and anyone holding him or herself out as producer by affixing a name, trade mark, or other distinguishing feature to the product.87 Suppliers may also be held liable, but only if they fail to reveal the name of the producer or importer within a reasonable time of a reasonable request for such information.88 A “defect” exists under the Consumer Protection Act “if the safety of the product is not such as persons generally are entitled to expect.”89 Expectations can be determined by examining the marketing of the product, any warnings or instructions, the foreseeable uses of the product, and the information available at the time the product left the manufacturer.90

C.  Japan

The Japanese legal system has been described as “a hybrid of Tokugawa tradition, European-influenced civil codes, and American-influenced laws.”91 The “Tokugawa tradition” refers to the stage of Japanese legal development that stressed Confucian ideology promoting obedience to hierarchy over the individual.92 Under this tradition, the preferred resolution to conflicts is in favor of the whole with little recognition of individual rights.93 Japan has been recognized as a non-litigious culture, and some commentators cite the Tokugawa tradition as the foundation of that culture.94

Prior to 1994, product liability law, as an independent area of law, was virtually non-existent in Japan.95 Instead of either adopting a product liability statute or creating laws judicially, Japan relied on other provisions and characteristics of its existing laws and customs.96 The compromising nature of the Tokugawa tradition was seen as encouraging settlement of any claims as opposed to involving the courts.97 Furthermore, the Japanese government did not believe [*PG321]product liability laws were necessary due to the intense governmental regulation of Japanese products that sought to achieve uniformity of product design and quality.98 The government viewed regulation as a proactive measure to protect consumers and preferred such a measure to a reactive judicial system that entered the picture only after an accident.99 For accidents that occurred regardless of the safety regulations, the Japanese courts relied on contract and tort provisions of its Civil Code that has remained virtually unchanged since its passage in 1898.100

The relevant Civil Code provisions, applied to cases involving product defects, are Articles 415 and 570 (contract provisions) and Article 709 (a tort provision).101 As contract provisions, privity is generally a requirement of Articles 415 and 570.102 Article 415 imposes liability on a seller for harm caused by its product.103 This liability is based on a theory of non-performance—by causing harm, the product failed to perform as expected and therefore, failed to fulfill the contract.104 The seller, however, may escape liability through proof that the defect was not present at the sale of the product or by showing that there was no negligence on the part of the seller.105

In contrast, Article 570 imposes liability on the seller for defects present at the time of sale, regardless of fault and thus, is a form of strict liability.106 Recovery, however, is limited to those in privity with the seller and to the contract price of the product.107 This article acts to rescind the contract and allows the consumer to be reimbursed.108

In the tort realm, Article 709 does not specifically refer to product liability cases, but rather sets the general standard for tortious acts and reads: “[a] person who intentionally or negligently violates the rights of another is obligated to compensate for damage arising there[*PG322]from.”109 This article has been applied to product cases, and because it is based in tort, does not require privity of contract.110 Under this provision of the Civil Code, the burden is on the injured party to prove fault.111 Furthermore, a plaintiff must prove fault “beyond a reasonable doubt” as opposed to the “preponderance of the evidence” standard found in U.S. civil cases.112 A defendant can refute a claim by attacking causation, pleading unforeseeability, or raising a state-of-art defense.113

In 1975, Japan began to specifically address the problem of product liability when the legislature proposed the Draft Model Law on Products Liability (1975 Draft).114 If adopted, this act would impose liability on producers regardless of fault or privity.115 Furthermore, liability would be extended to sellers and distributors who would have the burden of proving they were not responsible for the defect.116 In addition, the 1975 Draft proposed new, expanded discovery procedures117 and required producers to contribute to a compensation fund that would pay for damage awards.118 The idea of a compensation fund was not new in Japan but rather would have been a codification of past practices.119 The 1975 Draft has not been adopted, and its fate is presently uncertain.120

The 1994 Act was later passed primarily as a reaction to domestic and international pressures rather than out of concern for consumers and individual rights.121 The domestic pressure arose from the 1993 elections when a new party gained control of Japan for the first time since World War II.122 Prior to this shift in power, the government was pro-business and pro-regulation.123 Manufacturers had little trouble convincing the government that product liability laws were unnecessary because the level of regulation insured that the likelihood of [*PG323]product defects was significantly less than that found in the United States.124 The new government, however, was more consumer-oriented and advocated deregulation.125 Although the old party is back in power, voter behavior has caused it to continue the commitment to consumers.126

On the international front, when the EC Directive was adopted by its Member States, Japan became the only industrialized nation without a product liability law.127 In addition, Japan had long endured international criticisms of its regulation of industry.128 Critics claimed the regulation created barriers to foreign entry into the Japanese market because the standards were so much higher than in other nations.129 These criticisms, coupled with the recognition of the importance of a global economy, fueled the new government’s support of deregulation.130 With the prospect of deregulation, Japan finally decided it was time for a product liability law.131

The 1994 Act was inspired by the EC Directive and essentially embraces the same concepts.132 It also incorporates ideas found in the 1975 Draft that are in symmetry with the EC Directive.133 The 1994 Act, however, does not incorporate the 1975 Draft’s proposal for expanded discovery procedures, and it relies on the Civil Code for matters on which the law is silent.134 For example, although the law now imposes liability for a defect regardless of fault, the 1994 Act is silent on the issue of burden of proof, leaving a heavy burden on the plaintiff to show beyond a reasonable doubt that the defect existed at the time the product left the manufacturer.135 Without the expanded discovery procedures, this burden is still very heavy because it is difficult to obtain any information about the product.136

[*PG324] The 1994 Act applies to “movable property [that is] manufactured or processed.”137 It imposes liability on “any person who manufactured, processed, or imported the product as business”138 and anyone who puts “his name, trade name, trade mark or other feature . . . on the product presenting himself as its manufacturer” or who could be mistaken as the manufacturer.139 The 1994 Act does not impose liability on a mere seller.140 Under the 1994 Act, defect is defined as “lack of safety that the product ordinarily should provide, taking into account the nature of the product, the ordinarily foreseeable manner of use of the product, the time when the manufacturer, etc. delivered the product, and other circumstances concerning the product.”141 Article 4 of the 1994 Act allows for a state-of-art defense142 as well as a defense for component part manufacturers who can show the defect is a result of compliance with instructions from the manufacturer of the whole product or a result of negligence on the part of the manufacturer of the whole product.143

II.  A Comparison of the Three Nations

The product liability laws of the United States, the United Kingdom, and Japan are very similar on the surface.144 They appear to place the consumer first, and they attempt to influence manufacturers, importers, and sellers to take steps to protect consumers.145

Each nation has established tort remedies for damage caused by defective products.146 By finding a cause of action in tort, privity is no longer required, and therefore, a consumer or user who has not dealt directly with the manufacturer can recover for damage resulting from [*PG325]a defective product.147 This tort remedy imposes strict liability, or liability without fault, on manufacturers, relieving the consumer of the need to prove the manufacturer acted unreasonably.148 The plaintiff is left with the burden of proving that the defect existed at the time it left the manufacturer, regardless of the care taken, and that the damage resulted from the defect.149

Beneath the general principles of product liability laws, however, the laws and the application of the laws begin to deviate.150 The language of the statutes and judicially created laws treat some elements of product liability claims differently.151 In addition, the judicial systems, the reasons behind the adoption of the laws, and the culture of each nation contribute to variations in application and outcome.152

A.  Differences Among the Provisions of the Laws

A significant difference among the United States, the United Kingdom, and Japan is whom the product liability laws can affect.153 Under § 402A, the seller is liable to the consumer even if the seller did not manufacturer the product.154 Sellers are also accountable under the Restatement (Third) of Torts,155 whereas in the United Kingdom, liability is imposed on the seller of a defective product only if the seller fails to give an injured consumer the name of his or her supplier within a reasonable time of a request for such information.156 In Japan, under the 1994 Act, liability is restricted to manufacturers, processors, importers, and those placing distinguishing marks on the product so as to be identified as a manufacturer, processor, or importer.157 Sellers [*PG326]are not included in this list.158 Unlike the United States, where the entire chain of distribution can be held accountable and left to allocate responsibility amongst themselves, in the United Kingdom and Japan, the exclusion of sellers leaves a hole in which the upper levels of the distribution chain can place blame, making it more difficult for the consumer to recover.159

Another important difference among the nations is what is covered by the product liability laws.160 Under the Restatement (Second) of Torts, “product” was not specifically defined, but it did include unprocessed agricultural items such as poisonous mushrooms.161 The Restatement (Third) of Torts has defined “product” as “tangible personal property” that includes unprocessed materials.162 The 1994 Act, on the other hand, is limited to “moveable property manufactured or processed,”163 and the Consumer Protection Act excludes agricultural items and game that have not “undergone an industrial process.”164 One effect of this variation is a restriction on the causes of action available in the United Kingdom and Japan as compared to the United States.165

The defenses available to a party subject to liability in the three nations are another key difference.166 For example, the Consumer Protection Act and the 1994 Act both provide that a producer shall not be liable when the state of scientific knowledge at the time of sale of the product was such that the defect was not known or knowable.167 [*PG327]This is known in the United States as the state-of-art defense.168 The burden on British producers is further reduced by the need to only show the information was not available within the industry, as opposed to being held to the information known to the scientific community.169

The availability of the state-of-art defense in the United States, however, is not as straightforward. Comment k to § 402A suggests a standard of liability stemming from “the present state of human knowledge.”170 Over the decades, the majority of states have allowed the state of scientific knowledge to be considered or used as an affirmative defense, but when it is considered, it is not always a determinative factor.171 Under the Restatement (Third) of Torts, state-of-art evidence may be admitted, but it is not dispositive.172 This means that in some jurisdictions, U.S. manufacturers, unlike their Japanese or British counterparts, can be held liable for defects in their products even if it was impossible to discover the defects at the time of sale.173 Furthermore, even if a state-of-art defense is available to a U.S. manufacturer, many states do not allow the defense if the manufacturer did not issue post-sale warnings when the information became known.174

Yet another portion of the Consumer Protection Act and the 1994 Act that differs from U.S. product liability law is the existence of a statute of repose.175 A statute of repose “establish[es] a fixed or ascertainable time period within which a products liability suit must be [*PG328]brought or be forever barred.”176 While a limited number of states have adopted statutes of repose, most states have not done so, or have repealed such statutes.177 In the states that have adopted statutes of repose, some are limited to improvements to real property, and another group is left open-ended by setting the limit at the end of the “useful life” of the product.178 In contrast, the United Kingdom (pursuant to the EC Directive) and Japan have each set a ten-year statute of repose.179 In each of those countries, a consumer is barred from bringing a product liability action if the product has been in circulation for more than ten years.180 This again places a limit on the availability of recovery.181

B.  Differences Among the Applications of the Laws and the Ability to Benefit from the Laws

Not only is the language of the laws different, but the culture and political structure of each nation also influence the application of product liability laws.182 In addition to the variations in the provisions of each nation, significant differences exist in the judicial process, consumers’ access to court, and each country’s emphasis on litigation.183

A substantial difference among the United States, the United Kingdom, and Japan is the emphasis on litigation and the preferred methods of handling disputes or complaints.184 Litigation is a com[*PG329]mon occurrence in the United States.185 In 1990, over 19,400 product liability cases were filed in federal courts alone.186 This contrasts with the 150 similar cases filed in Japan since World War II prior to the passage of the 1994 Act.187

In the arena of product liability, the United States has preferred to create its laws through the judicial process, therefore reinforcing its reliance on civil courts to resolve conflicts.188 For half a century, the United States has not only relied on civil courts to resolve conflicts between consumers and manufacturers, but it has relied on the doctrine of strict liability that gives consumers a great advantage over manufacturers.189 The United Kingdom, on the other hand, has preferred to handle product liability disputes through statutes and contract law.190 Although contract law is an area of civil law, it is a much more restrained area than strict liability in tort because it requires privity.191 In addition, the British statutes that have been passed to help account for harms to consumers are often criminal in nature; thus, the recourse is between the manufacturer and the government, rather than the manufacturer and the consumer.192

In contrast to both the United States and the United Kingdom, the culture of Japan has traditionally relied on methods other than the courts to resolve conflicts.193 The Tokugawa tradition emphasizes the group and resolving disputes through means that the modern world refers to as alternative dispute resolution.194 Since the change in government, this tradition appears to be shifting toward a more individual and consumer-oriented culture, but it is not evident how far this shift will go.195 Regardless of the increased desire to litigate, the costs of litigation in Japan create such a barrier that many will con[*PG330]tinue to rely on methods of settlement because it is cheaper and more accessible.196 In addition, like the United Kingdom, Japan has focused on methods other than civil remedies through strict governmental regulation of industries.197

Other important differences rest in who can get to court.198 In the United States, it is relatively easy for a consumer to have his or her day in court.199 Product liability cases in the United States are generally handled on a contingency fee basis that allows a plaintiff to bring a suit and pay the attorney only if the plaintiff prevails.200 The attorney then receives a percentage of the award.201 This gives the attorney discretion as to which cases to bring, but if a plaintiff can find an attorney willing to take the risk, the plaintiff can get to court.202 If the defendant wins, the plaintiff rarely pays anything, not even his or her own attorney’s fees.203 Things are not so easy in the United Kingdom or in Japan, where contingent fees are not used.204

In addition, other costs create problems for potential litigants in the United Kingdom and Japan.205 For instance, in the United Kingdom, the losing party usually must pay the other side’s court costs, including attorney’s fees.206 This can be an expensive result, particularly without an award out of which to pay.207 In Japan, litigants must pay very high retainers and court costs that increase as the potential awards increase.208 Therefore, the more egregious the damages presented in a case, the more the litigant must pay before getting to court.209 Moreover, there is a limited number of attorneys in Japan.210 As a result of a strict licensing process, there is roughly one attorney [*PG331]per 8,000 Japanese citizens.211 Compared to Japan, the United States has approximately twenty-five times the number of attorneys servicing a population that is only twice as large.212

Once an injured consumer gets into court, there are more hurdles to conquer.213 Each nation places the burden of proof on the plaintiff, but that burden varies.214 Unlike plaintiffs in the United States and the United Kingdom, a Japanese plaintiff must prove his or her case beyond a reasonable doubt in the civil system as well as in the criminal system.215 Additionally, in Japan, allegations must specifically point to what part of the product was defective.216 This is very difficult to achieve, however, because Japan has very few discovery procedures.217 Japanese discovery is limited to situations where:

(1) the party holding the document is required by law to surrender the document to the moving party;

(2) the other party relied on what is supposedly written in the document; or

(3) the nature of the document is such that it states the legal relationship between the parties or it was prepared for the interests of the moving party.218

These limitations make it very difficult for the plaintiff to have enough information to know which particular part of a product was defective, thus restricting the ability to recover.219

Not only does the burden on the plaintiff vary among the three nations, the body assessing the sufficiency of the evidence is also different.220 In the United States, product liability actions are most often [*PG332]decided by a jury, whereas in the United Kingdom, a single judge is usually responsible for the disposition of product liability cases.221 In Japan, there is no jury system; therefore, judges are responsible for decision-making.222 This difference plays a major role in the outcome of product liability cases because judge awards are “notoriously” lower than jury awards.223 The difference between jury awards and judge awards is generally attributed to the sympathetic angle juries bring to a case that a seasoned judge does not.224

In addition to the body awarding compensation, differences exist among the three nations as to what can be awarded.225 For example, in the United Kingdom, punitive awards are only granted in three specific situations: when there is oppressive behavior by public servants, when a tort is committed with the intention of profiting from it, and when the damages are expressly sanctioned by statute.226 The Consumer Protection Act of 1987 does not specifically sanction punitive damages for product defects; therefore, punitive damages cannot be recovered unless one of the other exceptions is proven.227 In Japan, punitive damages are prohibited.228 The Japanese civil system is purely intended to account for damage, not to punish.229 In the United States, on the other hand, some jurisdictions allow for punitive damages that can raise award amounts above and beyond the value of the damage incurred in an effort to punish the manufacturer, distributor, or seller.230

III.  Analysis—The Path Ahead for Japan

The differences between the United Kingdom and the United States illustrate that the imposition of strict liability does not mean that product liability doctrines will develop in the same direction.231 The relative newness of the 1994 Act leaves open to question the ultimate development of the product liability doctrine in Japan.232 [*PG333]There have been few judicial decisions based on the new law, and in the first three years of its enactment, only ten cases were filed.233 Changes by manufacturers and within the government, however, suggest the direction in which Japan may head.234 In addition, the similarities between the United Kingdom and Japan may be predictive of Japan’s path.

A.  Changes in Japan Since Passage of the 1994 Act

Since the passage of the 1994 Act, manufacturers have taken various steps toward producing safer products and being able to compensate for damage resulting from their products.235 Generally, manufacturers have initiated research and implementation of better warnings for their products so consumers know of potential dangers before purchase.236 In addition, although a state-of-art defense is available under the 1994 Act, recalls have increased, and a few products have been taken off the market.237 Manufacturers have also begun to acknowledge their liability and settle claims in cases similar to ones that were fought before.238 In addition, the sale of product liability insurance has risen in an effort to guarantee funds to pay for damage.239

Furthermore, in accordance with the previous settlement orientation of Japan, corporations have created dispute resolution centers to facilitate recovery for damage by products.240 The centers conduct investigations into the defect of the product and then negotiate with the manufacturer on behalf of the consumer.241 There is little or no [*PG334]cost to the consumer.242 The consumer may choose to go to the center’s arbitration panel if not satisfied with the result of the negotiation, and if not satisfied there, the center will help the consumer litigate.243 Any information gathered during the center’s process may be used later in court.244 This is significant given the high costs of going to court because the consumer will not have to rely on the attorney to gather all the information, thereby speeding up the process and saving attorney’s fees.245

Recent actions by the Japanese government also illustrate the impact of the 1994 Act.246 Since the passage of the 1994 Act, more responsibility has been placed on the manufacturers and away from the government.247 The Ministry of Trade and Industry has begun to deregulate by allowing manufacturers to conduct their own certifications.248 In addition, the government has considered measures to further protect consumers in contract transactions.249 Although this is a different area than the 1994 Act and the product liability laws at issue in this Note, it is indicative of the shift in Japan towards the consumer, for whom product liability laws generally account.250

B.  The United Kingdom as a Guide but Not a Mirror

The similarities between the U.K. product liability regime and the new Japanese law suggest that as the 1994 Act is applied, the results will be more similar to the United Kingdom than the United States.251 Many of the areas in which the United Kingdom differs from [*PG335]the United States are the same areas in which Japan varies from the United States.252 The most significant areas are the exclusion of sellers from liability, the reliance on judges instead of juries, the adoption of statutes of repose, the lack of punitive damages, and the traditionally preferred methods of handling product liability disputes.253

The exclusion of sellers from liability is significant because, unlike the United States, where the seller is equated with the manufacturer, the retailer in the United Kingdom and Japan is on equal footing with the consumer.254 This indicates the acceptance of leaving some of the burden on the consumer.255 Unlike the United Kingdom, Japan still excludes the seller even if the importer is not known, thus essentially allowing the consumer to be left without recourse if a foreign manufacturer is judgement-proof.256 The existence of statutes of repose illustrates the same notion of being more pro-business than the United States because an innocent victim is still innocent ten years and a day after the product is put into circulation, but the United Kingdom—by virtue of the EC Directive—and Japan do not allow the innocent plaintiff to recover after ten years.257

The traditionally preferred approaches to handling product liability disputes and elements of the respective judicial systems also suggest what path Japan may take.258 Unlike the United States, where product liability laws developed out of a concern for consumers and by virtue of judicial decisions, the laws in the United Kingdom and Japan were only partially motivated by such a concern and have primarily developed from legislative actions and external forces.259 The similarities of these traditions suggest that the continued development of product liability law in Japan will remain as constrained as it is in the United Kingdom.260 In addition, in contrast to the United [*PG336]States, the United Kingdom and Japan rely on judges for disposition of product liability claims and do not allow punitive damages.261 These elements will restrain the awards granted to injured consumers, thus providing less incentive for manufacturers to change than exists in the United States.262

Regardless of the similarities with the United Kingdom, however, without drastic change, Japan will always be unique, at least in relation to the United States and the United Kingdom.263 Japan’s uniqueness is illustrated by the areas in which it differs from both the United States and the United Kingdom.264 Consumers attempting to bring claims under the 1994 Act will still face high retainer fees and court costs and will still be limited by the number of attorneys practicing in Japan.265 In addition, once in court, plaintiffs are still required to prove beyond a reasonable doubt that a defect existed at the time the product left the manufacturer.266 Moreover, as explained above, the complete exclusion of sellers from the 1994 Act leaves the consumer with little recourse if the importer is unknown and it is not possible to reach a foreign manufacturer.267

Conclusion

The United States, the United Kingdom, and Japan all now operate under a theory of strict liability for the disposition of product liability cases. Although the standard is the same, slight differences among the laws and the countries bar the three from being identical. The United States implemented the strict liability standard long before the others and has had time to develop and modify its application. The United Kingdom has been operating under such a standard for twenty years since the change was mandated by the EU. Japan, on the other hand, only recently imposed such a standard on its commercial industries and has not had time to fully identify in what direction it will head.

Although there is no fool-proof way to predict the direction of a new law, examination of the existing laws and systems of the United States, the United Kingdom, and Japan can help predict the path of [*PG337]the 1994 Act. Such a review suggests that Japan is more likely to apply its product liability law like the United Kingdom. Similar to the United Kingdom, Japan relies on judges to make its decisions, as opposed to a sympathetic jury. It has imposed a statute of repose and excludes the seller from those liable under the 1994 Act. Furthermore, tradition indicates that Japan will always try to handle matters in ways other than going to court.

The uniqueness of Japan, as compared to these nations, however, will always play a role in the 1994 Act’s application and will continue to create barriers to Japanese consumers. The high court costs and limited number of attorneys will continue to restrict the number of claims that can be brought under the 1994 Act. The stringent “beyond a reasonable doubt” burden of proof will also create problems that are not found in the United States or the United Kingdom. In sum, although Japan was partially motivated by a desire to assimilate its product liability laws with the rest of the world, external factors and its choice of provisions will continue to prevent Japan from fully assimilating to the Western world.

Susan H. Easton

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