1See Coopers & Lybrand, The Impact of European Union Activities on Sport, 17 Loy. L.A. Intl & Comp. L.J. 245, 285 (1995). 2See id. 3See id. 4See id. 5See id. 6See Cases Lodged Before the Court of Justice(1989) (visited Oct. 11, 1999) <http://curia. eu.int/en/afz/index.htm>. The pending appeal number is C-320/96P. See Kruidvat v. Commission Opinion, at n.88 (visited Oct. 11, 1999) <http://curia.eu.int/jurisp/cgi-bin/ form.pl?lang=en&Submit=Submit&docrequire=alldocs&numaff=&datefs=&datefe=&nom- usuel=kruidvat&domaine=&mots=&resmax=100.htm>. 7See Coopers & Lybrand, supra note 1, at 285. For example, the 1998 World Cup final game attracted almost 24 million viewers in the United Kingdom, sometimes reaching an 80% market share. See EBU Warning: Will the General Public Miss Out on the Next World CupCelebration of Football in 2002? (visited Nov. 15, 1998) <http://www.ecu.ch/press_598a. htm>. It also attracted 24 million viewers in Germany and 20 million in Italy, sometimes reaching 74% and 84% market shares respectively. See id. 8See Commission Decision relating a proceeding pursuant to Article 85 of the EEC Treaty (IV/32.150 - EBU/Eurovision System), 1993 O.J. (L 179) 23, 26. 9See Coopers & Lybrand, supra note 1, at 285. 10SeeEurovision System, 1993 O.J. (L 179) at 26. 11See id. 12See id. 13See Coopers & Lybrand, supra note 1, at 284. 14See id. 15See id. 16See id. 17See id. 18SeeEurovision System, 1993 O.J. (L 179) at 27. 19See Coopers & Lybrand, supra note 1, at 285. 20See id. 21See id. 22See id. 23See id. 24See Coopers & Lybrand, supra note 1, at 285. 25SeeEurovision System, 1993 O.J. (L 179) at 27. 26Seeid. 27See id. 28See id. 29See Shailagh Murray, Show of Strength: EBU Sees Competition from Commercial TV Erode Its Buying PowerUnion of Public Broadcasters Faces More Rivals in Battle for Programs and Viewers,Wall St. J. Eur., July 3, 1996, availablein 1996 WL-WSJE 10746653. In addition, the EBU paid $344 million U.S. for the exclusive right to broadcast the World Cup soccer matches in 1990, 1994, and 1998. See id. The value of these rights increased extraordinarily when Germanys Kirch Group, a commercial broadcaster, paid $2.36 billion U.S. for the broadcast rights to the 2002 and 2006 World Cups. See William Echikson, Goodbye Hoodlums, Hello Big Money,Bus. Wk., Sept. 23, 1996, availablein 1996 WL 10770679. 30See Richard Sandomir, USOCs Next Steps: Clean Up Mistakes,N.Y. Times, Mar. 4, 1999, available in LEXIS, News Library, NYT File. 31SeeEurovision System, 1993 O.J. (L 179) at 27. 32See id. at 2728. 33See id. 34See Coopers & Lybrand, supra note 1, at 285. 35See id. at 286. 36See Joined Cases T-528/93, T-542/93, T-543/93 and T-546/93, Metropole Television SA and Reti Televisive Italiane SpA and Gestevision Telecinco SA and Antena 3 de Television v. Commission 11(Ct. First Instance 1996), availablein LEXIS, Intlaw Library, CELEX File. 37SeeEurovision System, 1993 O.J. (L 179) at 23. However, the EBU has been criticized for the fact that Canal Plus (a French channel) is a current member even though, subsequent to entry into the EBU, it transformed into a pay-per-view commercial broadcaster. See Murray, supra note 29. 38See Coopers & Lybrand, supra note 1, at 286. 39See id. Currently, the EBU has 69 active members in 50 countries throughout Europe, the Middle East, and North Africa. See All EBU Active Members (visited Sept. 23, 1999) <http://www.ebu.ch/membership.htm>. 40See Eurovision System, 1993 O.J. (L 179) at 24. The EBU has 49 associate members in 30 countries, circling the globe from Australia to the United States and Canada. See All EBU Associate Members (visited Sept. 23, 1999) <http://www.ebu.ch/membership.htm>. 41See Eurovision System, 1993 O.J. (L 179)at 2324. 42See id. at 24. 43See id. 44See id. 45See Aaron N. Wise & Bruce S. Meyer, International Sports Law and Business 1790 (1997). 46See Metropole Television SA, at 14 (Ct. First Instance 1996). Though the focus of this Note is the broadcasting of sports events, Eurovision does distribute current event footage for news and other programs, such as educational documentaries and music competitions. See The EBU in Brief (visited Sept. 23, 1999) <http://www.ebu.ch/overview.htm>. 47SeeWise & Meyer, supra note 45, at 1791. 48See id. 49SeeMetropole Television SA, at 14 (Ct. First Instance 1996). 50SeeWise & Meyer, supra note 45 at 1791. 51See id. 52SeeEurovision System, 1993 O.J. (L 179) at 28. 53See id. 54See id. 55SeeWise & Meyer, supra note 45, at 1791. These competitors may be members from the same country or members from different countries whose broadcasts reach the others country in the same language. See id. 56See id. 57See id. In 1998, the EBU relayed 7,700 hours of sports and cultural programs to its members through Eurovision. See The EBU in Figures (visited Sept. 23, 1999) <http:// www.ebu.ch/numbers.htm>. Potentially, 640 million viewers in more than 255 million homes receive Eurovision. See id. 58SeeWise & Meyer, supra note 45 at 1791. 59SeeEurovision System, 1993 O.J. (L 179)at 29. 60See id. 61See id. at 30. 62See id.; see alsoEBU Non-Members Access to Eurovision Sports Programmes (visited Sept. 23, 1999) <http://www.ebu.ch/conditions.html>. 63See Treaty Establishing the European Economic Community, Mar. 27, 1957, 298 U.N.T.S. 11. 64See id. 65See id. 66See id. 67See id. 68SeeValentine Korah, An Introductory Guide to EC Competition Law and Practice 21, 69 (6th ed. 1997). 69Seeid. at 2122. 70See id. A dismissal, negative clearance, or comfort letter are functionally the same: the Commission declares that, on the basis of the facts in its possession, there are no grounds for Article 85 action on its part. See id. at 144. A negative clearance is more formal than a comfort letter, which is less cumbersome and more frequently used. See id. When the Commission decides to implement Article 85 and examine whether an exemption is due, it can either exempt the challenged agreement or order the parties to terminate the infringement. See id. at 6872, 144. 71See id. at 6872. Individual exemptions govern only the agreement at issue; group exemptions define the sort of agreements that come within them, such as technology licenses or exclusive distribution agreements. See id. 72 See Coopers & Lybrand, supra note 1, at 285. 73See id. 74See id. 75SeeEurovision System, 1993 O.J. (L 179)at 25. 76See id. 77See id. at 24. 78SeeMetropole Television SA, at 11 (Ct. First Instance 1996). 79See id. 80See id. at 1112. 81See Eurovision System, 1993 O.J. (L 179) at 25. 82Seeid. 83See id. 84See id. 85See id. For example, Sky Sports is owned by BSkyB, a subsidiary of Rupert Murdochs News Corp. See Stanley Reed, Drawing a Bead on BSkyB,Bus. Wk., Nov. 11, 1996, available in 1996 WL 10771470. 86See Eurovision System, 1993 O.J. (L 179)at 25. 87See id. 88See id. at 2627. 89See id. 90See id. at 27. 91See Eurovision System, 1993 O.J. (L 179) at 25. 92Seeid. 93See id. at 31. 94See id. at 28. 95See id. at 32. 96See Eurovision System, 1993 O.J. (L 179)at 28. 97See Echikson, supra note 29; Murray, supra note 29. 98See Eurovision System, 1993 O.J. (L 179) at 3132. 99See id. at 28. 100Seeid. at 37. 101See John Temple Lang, Media, Multimedia, and European Community Antitrust Law, 21 Fordham Intl L.J. 1296, 1331 (1998). 102SeeMetropole Television SA, at 8 (Ct. First Instance 1996). 103See id. at 5152. 104See id. 105See Lang, supra note 101, at 1331. 106Id. Prior to Metropole, the Community courts had never quashed an exemption granted by the Commission. SeeKorah, supra note 68, at 70. 107See Lang, supra note 101, at 1331. 108See id. at 133132. 109See Kruidvat, at n.88 (visited Oct. 11, 1999) <http://curia.eu.int/jurisp/cgi-bin/ form.pl?lang=en&Submit=Submit&docrequire=alldocs&numaff=&datefs=&datefe=&nomusuel=kruidvat&domaine=&mots=&resmax=100.htm>. The following analysis examines whether the Eurovision system merits an Article 85(3) exemption. It does not, however, comment on the propriety of the Courts currently un-affirmed conclusion that the EBU membership criteria first must be reviewed or that financial and qualitative data must be provided. See Lang, supra note 101, at 133132. 110SeeD.G. Goyder, EC Competition Law 12940 (2d ed. 1993). 111See id. 112See id. 113See id. at 13233. 114See id. at 133. 115SeeGoyder, supra note 110, at 135. 116See id. at 13235. 117SeeWise & Meyer, supra note 45, at 1791. 118See id. at 178990 n.320. 119SeeEurovision System, 1993 O.J. (L 179)at 28. 120See id. at 25. 121SeeWise & Meyer, supra note 45, at 178990 n.320. 122SeeGoyder, supra note 110, at 133. 123See id. at 136. 124See id. 125See id. 126See id. at 135. 127SeeGoyder, supra note 110, at 135. 128See id. 129See id. 130See id. at 136. 131See id. at 13637. 132See Coopers & Lybrand, supra note 1, at 284. 133See id. 134See id. 135See id. 136SeeGoyder, supra note 110, at 137. 137See id. at 138. 138See id. at 13839. 139SeeWise & Meyer, supra note 45, at 1791; Coopers & Lybrand, supra note 1, at 285. 140SeeWise & Meyer, supra note 45, at 1791. For example, EBU members received no advantage from Eurovision in the competition for the exclusive broadcast rights to the national (U.K.) Premier League soccer matches, for which Murdochs BSkyB paid $998 million U.S. for four years. See Reed, supra note 85. 141SeeEurovision System, 1993 O.J. (L 179) at 23. 142See id. 143See id. at 25. 144See id. 145SeeGoyder, supra note 110, at 139. 146SeeEurovision System, 1993 O.J. (L 179)at 2930. 147See Lang, supra note 101, at 1331. 148See Eurovision System, 1993 O.J. (L 179)at 29. 149See id. 150See id.