Our Mission
MRAP works with community organizations to expand democratic space in mainstream media, both in terms of opening access and providing greater diversity of messages. We believe that building media capacity requires the same attention as capacity building in any institutional area, e.g., government, the economy, public sector, etc.
We work in partnership with under represented communities to develop strategic media plans, e.g., long-term media strategies rather than one shot public relations efforts. We believe that media plans must be developed in tandem with, not as a substitute for broader organizing strategies. MRAP specifically works with marginalized constituencies to:
- identify ways that media coverage can forward their organizations' overall agenda;
- to establish them
as routine sources for
mainstream media;
- to position them to work for long-term change regarding their communities' under-representation and/or misrepresentation in mainstream media.