Consolidation of Power
Nazi Propaganda

1933-1934

 

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  • Ludwig Hohlwein
  • 1933
National Day of Savings

 

Much National Socialist Propaganda could be summed up in a simple statement -- to copy another famous statement -- "ask not what your country can do for you, but what you can do for your country."

In this sophisticated poster by the Munich commercial artist Ludwig Hohlwein, a young German oak tree is shown in its first blooming. It is still so young that it must be tied up to a stake to keep it upright, and the golden-colored 1 Reichsmark coin seems to be a kind of fertilizer thrust into the soil to help make it grow.

From the thin branches of this oak, two banners are flying -- on the left the Black, White, Red of Imperial Germany. And on the right the newer flag, which shows the same combination of colors, the Swastika.

The poster was put up in 1933 to encourage all Germans to set aside one day in which they would NOT spend any money. The idea was that by not wasting income on frivilous items, but plowing it back into economy in the form of "Savings Accounts," the tree/Germany would flourish.

In retrospect many people are surprised over how much effort the Nazi party put into getting people to save money, save on food, cut down on unnecessary expenses. Today economists argue that the way to get out of a depression is to encourage people to spend their money.

But in 1933, traditional economists argued the very opposite and the Nazi party by and large accepted that approach., as witness this carefully thought-out poster.

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