Consolidation of Power
Nazi Propaganda



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  • Ludwig Hohlwein
  • 1933
What Women Save
is a Service to the Volk!

This interesting poster by the Munich commercial artist Ludwig Hohlwein shows how rapidly the rhetoric of the Nazis was adopted by all sorts of German institutions.

This particular poster was put out by the City Savings Bank of Stuttgart. Obviously its intention was to attract depositers for the Bank. But instead of the usual promises of a better future, or taking care of the family's prospects, this poster strikes a patriotic tone.

"Service to the Volk" was one of the Nazis' favorite demands. Its political philosophy is often summaraized in the phrase: "The Common Good takes precedence over the Individual Good."

Here, the woman who choses not to spend the money in her purse, but instead rolls up her sleeves, pins up her hair, dons and apron and does the work herself is pictured as laboring for the Volk as much as the lines of laborers stretched out behind her.

But the poster has another sub-text. One of the Nazi claims was that the Depression in Germany was made much worse because so many jobs had been taken away from men, the heads of families, and entrusted to women. Economically this might make sense, since women have traditionally worked for less money than men.,

But in fact, the Nazis were fond of reciting, these women were preventing family men from making a living wage with which they could suppoort their families. Here, at least by implication, a woman is praised who does not go out into the work force, but who in spite of that is in "Service for the Volk."

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