Consolidation of Power
Nazi Propaganda



Click on the picture to see an enlarged version.

30 January 1933

When we trust in our own strength,

The others can do as they want

But we will construct as our work:

The Reich!

Late in the afternoon of 30 January 1933, President Hindenburg accepted the advice of his friend and former Chancellor, Franz von Papen, to approve a cabinet drawn from conservative and nationalist figures. Reluctantly he agreed that Adolf Hitler should be the Chancellor of this new governmnent, but only 2 other cabinet positions would go to the Nazi Party. The remaining 11 seats were to be held by professional administrators, diplomats, and representatives of the Veterans Organization and the leader of the Conservative Party (The DNVP).

Thus, Adolf Hitler became the head of the government, but held only a minority of the cabinet seats. Moreover, Franz von Papen was named Vice-Chancellor and made no secret of his belief that he would be the power behind the new government.

Nevertheless, that evening, the Nazis party staged a huge torch-light parade through the government district of Berlin. Thousands of SA and Hitler Youth mrached past the Chancellery, celebrating their "victory." This poster catches the enthusiasm and drama of that evening. Although printed much later, it reflects the symbolic importance which Hitler's appointment came to be held. Hereafter, it was always (if erroneously) called the "Seizure of Power."

The picture of the young man perfectly catches the Nazi image. His face is set in determination, and his fist s are clenched -- the one around a torch, the other in marching order. The background gives a vague impression of marching men, but the emphasis is on this solitary individual. He alone, it appears, can build the Reich.

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