The Third Reich
Nazi Propaganda

1935-1938

 

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  • 1937
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Mother and Child

This is still another poster from 1937 that takes up the role of women, only here the presentation is unencumbered with any complexity.

Clearly this woman has understood her proper role in society, nursing a baby. In the background a man tills the field, and a village slumbers peacefully under the protection of the church steeple. All is right.

The Nazis certainly stressed this theme repeatedly. Women had too important a role to play in the family to waste their lives in menial jobs and distracting political roles.

The poster was commissioned by the National Socialist Women's League, led by Gertrud Scholtz-Klink. An outspoken supporter of the Nazi government, Scholtz-Klink pushed hard to build her own organization into one which represented all German women. In one of her most famous speeches, she stressed the joys of labor and child-bearing: "The mission of women is to minister in the home and in her profession to the needs of life from the first to last moment of man's existence."

This poster supports that view completely, and subtly employs religious iconography&emdash;notice how the mother and child are surrounded by the rays of the sun as if they had halos!&emdash;to advance its appeal.

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