The Third Reich
Nazi Propaganda



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  • 1936
  • Ludwig Hohlwein


The success of the 1936 Winter Olympics made the following summer games all the more controversial. In March 1936, in violation of both the Treaty of Versailles and the League of Nations, the German army had reoccupied the demilitarized Rhineland.

The world leaders protested; a conference of Great Brtitain, France and Italy met at Stresa to form a united European opposition; the League of Naitons organized a Conference in London to work out plans to block German expansion.

The world press, in particular the New York papers, demanded that democratic athletes and all demoratic countries should boycott the summer games scheduled for Berlin.

For the Nazis, however, the games promised to be the most fantastic kind of propaganda. They built a huge stadium, arranged splendid new facilities and the first "Olympic Village."

This was the official poster commissioned by the German government for the Olympics. As with the winter games, this one was by Ludwig Hohlwein. Its graphic depiction of two very blonde athletes clearly was intended to predict the triumph of the same "Germanic" elements that had dominated the winter games.

As noted in a later entry, this picture was subsequently employed on numerous publications throughout the games.

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