The High Style of Nazi Propaganda


Click on the picture to see an enlarged version.

  • 1930
  • Albrecht
  • Munich, 23 x 33 inches

Work, Freedom
and Bread

Although the Nazi party was born and developed in Munich, the large capital city of Bavaria, in the middle of the 1920s, Hitler made a determined effort to extend his party's appeal to the countryside, especially the peasantry. Among the staunchly Catholic Bavarians, he had very little success, but posters such as this were aimed at that rural population.

It shows a farmer sowing seeds from a pouch he carries over his shoulder. The caption at the bottom says:

Vote National-Socialist,
List # 8

The simple imagry, suggesting that National Socialism considered the farmer as the key to work, freedom and bread, and the absence of any long political message is characteristic of the evolving Nazi propaganda style.

The campaign to attract peasant support for his party was, outside of Bavaria, very successful. In the elections of 1930, for which this poster was made, the Nazis showed remarkable strength in the largely Lutheran farming communities of Schleswig-Holstein, East Prussia, Brandenburg and Pommerania. Only in Bavaria did the traditional peasant political parties &emdash; in this case the Catholic Bavarian Peoples' Party &emdash; hold their own. Elsewhere, the conservative peasant parties largely disappeared and their voters turned to the Nazis.

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