Political Posters
from the Depression Years

Click on the picture to see an enlarged version.

  • 1930

Although Nazi political posters for the 1930 Reichstag Elections played down the grosser anti-Semitism of the party, this aspect did not entirely disappear. It resurfaced repeatedly in placards and posters issued by various Nazi organizations. One of the most energetic of these groups called themselves the Kampfbund für deutschen Kultur that is, the Fighting Union for German Culture.

Appealing primarily to small businesses, located usually in small to medium sized towns, this group had been very hard hit first by the inflation of 1923-24, and now by the depression. Claiming that they were the backbone of the German retail trade, they denounced the appearance of department stores, chain outlets, and above all, discount houses. Concentrating on the fact that most of the large stores of this sort were owned by Jews, the Fighting Union came to be one of the most important Nazi groups spreading anti-Semitic propaganda. After 1929, this organization was led by Alfred Rosenberg, who was also editor of the Nazi's newspaper, the Völkischer Beobachter

This is a typical 1930 poster from the Fighting Union. It shows a small shop -- a "mom and pop" store we called them in America because the owners were also the clerks, buyers, and accountants. This small store is threatened by a "dead hand," which seems to be hauling it into its business empire. Above the figures are the names of Germany's three biggest department store chains: Herbert Tietz, Ehape, and Woolworths (which is here given a "Jewish-looking" spelling).

The caption at the bottom says:

Germans! Shop only in German Stores

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